adidas

Manager Partner Activation

Posted: Nov 8, 2025

Job Description

Manager Sports Marketing Partner ActivationArea: Global SalesDepartment: Brand MarketingDirect Reporting Line: Director Sports Marketing Partner ActivationIndirect/secondary reporting line: -Subsidiary/country: GCALocation: ShanghaiGSMS Grade: M4Number of Personnel Managed: -Cost Center/Budget and/or Revenue Responsibility: -Purpose & Overall Relevance For The OrganizationThis role plays an instrumental part in the way the brand is portrayed and leveraged in association with all our partners within the China market and ensures through partner activation we continue to raise the awareness and image of adidas as the leading Global Brand.Key driver and implementer of how the brand to activate sports partners, to maximize the ROI of sports marketing and delivering towards the brands position as the top in sports.To optimize and leverage the category activation plans, create synergy among categories and manage portfolio via a horizontal perspective.Drive and coordinate the horizontal partnerships for the brand.Capture key teamwear business opportunities in the market and connect with internal teams to fulfill the commercial targets.Key ResponsibilitiesIdentify the key teamwear business needs in the market across all the categoriesBuild the connection with key external partners who has the teamwear demand and bring back for internal evaluation Work with internal teams to fulfill the teamwear needs from external and leverage Lock Room as the key tools Coordinate MWB consolidation among categories. Activate all the teamwear partners for marketing activities if neededSupport partner activation team lead for other integration & activation tasksOther horizontal topics.Key Relationshipsadidas Sports Marketing GCAadidas Brand Comms GCAadidas BU GCAadidas B2B GCAResearch/Social agencyKnowledge, Skills And AbilitiesThe individual must be senior in profile, highly motivated and focused. He / She must be extremely well organized with a strong empathy and passion towards Sports. Additional the individual must possess / be:Resolute and a good problem solverStrong project management skillsFluent in English and ChineseStrong market and industry awarenessGood paperwork skillsGood Interpersonal skillsDriven to succeed and deliver against expectationsKPI’sNet Sales/ProfitabilitySKU EfficiencyMarketing Budget Application (ROI)Realization of contractual rightsSets team and individual objectives, guidelines to develop functional & social skills of direct reports. Measure performanceRequisite Education And Experience / Minimum QualificationsUniversity degree in business / marketingMinimum 6 years’ experience working in Marketing, preferably with some experience in Sports Marketing and/or Strategic Planning.adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.

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