Manager Sports Marketing, Individual Sports

Purpose & Overall Relevance For The OrganizationScout, Secure and Manage the best multi-sports asset portfolio to support the overall Brand Mission: Be the Best Sports Brand in the WorldHe/she Will Achieve This Mission ByCreating Training, Running and Outdoor Sports Marketing Vision for GCA and provide input on Social Media Brand CommunicationExecuting and managing annual sports marketing plan with global objectives which is locally relevant, and supports the GCA business plansConsistently and creatively communicating brand messages, values, and imageDeveloping and optimizing partnerships within GCAKey ResponsibilitiesSupport the development of sports marketing strategies and plans for training, running & outdoor categories aligned with GCA business strategies and in line with global guidelines.Working closely with the team to design comprehensive Sports Marketing Vision for GCA Plan + Annual Sports Marketing plans with detailed MWB spend allocations (e.g. product costs, race and event sponsorship, etc.)Responsible for the effective application / implementation of contractual rights granted on the local levelDevelop activation plan for Running/Outdoor Race and Training Events; working closely and aligning with seasonal campaigns with strong focus on consumer activation and adidas focus topics (i.e. CRM, digital / social media etc).Develop a mid / long term strategic plan with running community in the local market in close cooperation with Senior Managers Working with Product & Marketing teams, support all major product initiatives via External Partners, Social Media, Events, etc.Develop and drive unique marketing activities that support the business goalsManages product and service plans and leads team to provide world class/best in class service to assetsManage Sports Marketing Working Budget for assigned categoryNegotiate and executes contracts, strategic alliances, events, product procurement, delivery, service to and the assets.Work closely with Finance, Legal, and Operations on processes to service our assets effectively and accuratelyDevelop the procedures and systems to control and track the distribution of promotional productsKpiEffective use of assigned budgetManage execution and close year at budgetBrand value index for Event and Race is increasingKnowledge, Skills And Abilities10 years of experience in marketing required.Bachelor degree required and advanced degree in business or related fields preferredA passion for and an understanding of Sports, esp. Running & Training category Experience on working with Sports Associations and Race Organizers Strong communication, influence skill and leadershipStrong project management skillGood Interpersonal skills Good analysis and computer skillMicrosoft Office: AdvancedEnglish: AdvancedLocal Language: Fluentadidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.