Marka Müdürü

Brand ManagerLocation: İstanbul, Türkiye Employment Type: Full-time / HybridWe are seeking a Brand Manager to join our dynamic marketing team within a leading global beauty & cosmetics company. This role offers the opportunity to work closely with regional and global teams, drive category growth, and shape innovative marketing strategies for premium brands.Key ResponsibilitiesTake full ownership of brand performance, including P&L management and continuous improvement of profitability.Develop and execute annual brand and category plans, aligned with mid- and long-term business objectives.Lead brand communication strategies across all touchpoints — ATL, BTL, and digital — ensuring impactful, meaningful, and differentiated brand storytelling.Collaborate with cross-functional teams (Procurement, Legal, Finance, Digital, Media, Category Planning, etc.) to deliver seamless brand execution.Partner with global and regional teams to strengthen e-commerce, innovation, and portfolio performance.Monitor market trends and competitor activities, acting with agility to drive market share and category leadership.Foster a culture of empowerment, collaboration, and growth within the team.QualificationsBachelor’s or Master’s degree in Marketing, Business Administration, or related fields.Minimum 10 years of brand management experience in FMCG, cosmetics, or beauty industries.Proven success in strategic brand management, communication development, and digital marketing.Strong business acumen, analytical mindset, and project management capability.Excellent collaboration, influencing, and leadership skills.Fluent in English; additional languages are a plus.Why Join UsYou’ll be part of a passionate and innovative team where creativity, strategy, and purpose meet to shape the future of beauty.