Valeo

Marketing Activation Manager, Valeo Service

Posted: 4 minutes ago

Job Description

You are in charge of Marketing Activation, at Valeo Service Headquarters, the Aftermarket Division of Valeo.You highly contribute to the influence of Valeo Service on the market and the diffusion of its “Smart Care for You” promise,with impactful, consistent and adapted Marketing Activation Plans on products and services to generate business.Your expertise allows you to support regional and local Marketing teams in their missions.ResponsibilitiesI. You are a multi-skilled marketing specialist, you:Are a member of the Headquarter Strategic Marketing Team, with a worldwide scope of intervention (Europe, Asia,Middle-East Africa and Overseas, Americas).Are a role model for the organisation: you spread your expertise and you are a referent on Marketing ActivationCampaigns.Have abilities and significant experience in the definition of Marketing Activation Plans, covering all available levers (offlineand online) to push salesStand by and Advise Product Marketing teams, and support the creation of Marketing Activation plans for the launch ofproducts and services, including all communication material. More specifically you are responsible for delivering MarketingActivation Plans on part of the product portfolio.Hold a position where you need to support internal customers in their day-to-day work with a business-oriented mindset,at different levels of the organisation (headquarters, 3 regions, 15 divisions) for different functions (marketing, sales,HR…)II. You are a Marketing Activation referential within Valeo Service, you:Advise organisation members on “the good activation plan”, on your scope of interventionManage the production of all needed deliverables, coordinating both with internal resources and external partners.Are the primary liaison between Valeo Service Product Marketing teams and our Marketing Production Resources (internal/ external)Guarantee the compliance of all deliverables produced on your scope (printed material, packaging, photos, videos, logos)with the organisation requirements, both in terms of layout / design, content, and also full technical specificationsFrame the marketing material creation at Region and Division level, providing all necessary support to local teamsKeep informed of latest technology trends and innovationsQualificationsBusiness Degree specialized in Marketing10+ years experience in Marketing, with 5+ years on B2B Operational MarketingDual experience in B2B and B2C would be appreciated. B2B2C would be fantastic.A proven ability to lead marketing activation / communication topics in an international contextCapability to manage resources (Internal and external agencies) and optimise budgetsSignificant experience in complex and matrix organisations.Previous experience in Automotive and/or Aftermarket would be a strong advantage

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