Marketing Activation Manager – Vietnam

Location: Ho Chi Minh City, VietnamWorking time: Mon-FriRole OverviewDevelop and deliver go-to-market strategies for key customer segments, with a focus on customer campaigns and channel incentive programs (rebates, portfolio deals, loyalty initiatives, early-order programs, etc.).Lead and inspire a cross-functional team throughout the annual cycle of planning, updating, and executing marketing and campaign activities. Oversee activation plans for all products and services in assigned markets.Key ResponsibilitiesCreate, refine, and implement 3-year customer segment strategies that drive value across the product and service portfolio through targeted communications, promotions, programs, and tools (e.g., CRM, personalized marketing), using both push and pull tactics.Segment customers to understand needs and purchasing behaviors, with the goal of influencing desired behavior changes.Provide monthly guidance to Marketing and Commercial leadership on campaign goals, priorities, and tactics.Establish and manage Customer Advisory Boards to validate concepts, gather insights, and identify emerging trends. Integrate customer feedback and segmentation insights into activation plans to enhance acquisition, retention, cross-selling, and up-selling.Deliver marketing programs and tactics (e.g., bundled offers, financial incentives, loyalty initiatives, digital touchpoints) that are aligned with customer needs and are measurable for performance.Track project timelines, monitor execution, and ensure marketing initiatives are completed on schedule.Oversee the end-to-end development, localization, and optimization of marketing materials while considering cultural and market-specific nuances.Lead segment teams—including Field Sales and Technical Support—to gather input that shapes strategies and activation plans, and to drive execution of local campaigns and CRM initiatives.Set performance metrics, evaluate campaign effectiveness, and reallocate resources to meet business objectives.Participate in or lead customer events, product and needs-based training sessions, and product launch activities.Coordinate with internal specialists and external agencies on product label artwork and related materials.Working RelationshipsInternal: Activation team, Product Managers, Commercial Excellence, Commercial Operations, Regulatory, Finance, Customer ServiceExternal: End users, distributors, industry influencers, advertising agencies, media partners, trade associations, and other industry stakeholdersQualifications & ExperienceAt least 6 years of relevant experience, ideally in marketing, with a track record of executing strategic marketing and campaign plans.Fluency in Vietnamese and English; experience in Southeast Asia markets preferred.Bachelor’s degree in Business, Marketing, or a related field; an MBA or advanced degree is an advantage.Background in environmental science markets, with understanding of relevant stakeholders.Excellent communication skills—verbal, written, and interpersonal—with the ability to influence teams and stakeholders.Strong relationship-building skills and ability to shape customer behavior through integrated channel strategies.Advanced analytical and business modeling capabilities.Proven experience developing long-term strategies, including preparing new products for testing and launch.Strong organizational skills, teamwork orientation, and sound analytical judgment.Demonstrated problem-solving abilities, especially in fast-changing or unpredictable market environments.