Marketing Analyst

Marketing Strategy Formulation: Analyze market trends, user needs, and competitive landscapes to develop annual marketing plans and budget allocations aligned with company objectives; establish targeted strategies for different product categories and user segments to guide initiatives and drive business growth. Marketing Campaign Planning: Design integrated campaigns for key business milestones across online and offline channels; develop themes, engagement mechanics, and creative communications while leveraging resources to create impactful projects that strengthen brand awareness and user interaction. Campaign Execution Coordination: Oversee cross-functional teams during implementation to ensure timely launch and smooth execution; monitor progress, maintain quality standards, and optimize resource allocation to achieve desired outcomes and meet business objectives. Data Analysis & Insights: Track and evaluate campaign performance metrics, derive actionable insights, and identify improvement opportunities; refine marketing strategies based on data-driven findings to enhance ROI and support future decision-making. Innovative Marketing Exploration: Stay informed on industry developments and emerging trends to identify new marketing approaches; expand partnerships and experiment with cross-industry collaborations or unconventional models to fuel business innovation and sustain market competitiveness.【About JD.com】JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its "Retail as a Service" offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business. JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue, serving over 600 million annual active customers. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company's mission is to make lives better through technology, striving to be the most trusted company in the world.【Our Global Business】We are dedicated to building a digitally intelligent, cross-border supply chain and global retail infrastructure. Leveraging our global supply chain capabilities, JD.com continues to expand in markets where our competitive strengths shine. Currently, JD.com's operations span China, the U.K., the Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, the UAE, the U.S., and many others, serving customers worldwide.Key International Business Segments: Joybuy (online retail business in Europe), International Logistics, Cross-border Import Business, JD Industrials International, JD Property International【"Joybuy" - Online Retail Business in Europe】Joybuy is JD.com's online retail business in Europe. It is currently in the test phase in the UK, the Netherlands, Germany, France, Belgium, and Luxembourg. Joybuy places the customer at the heart of everything it does. Our slogan, “Don’t just buy, Joybuy,” perfectly captures our mission to fulfill our customers’ needs and provide a service that is easy and convenient, but also enjoyable and fun.