Marketing Analytics (Monee)

Job DescriptionManage end-to-end marketing initiatives such as CRM to drive new user acquisition and retention, including mechanics planning, budget optimization, user segment breakdown, testing and performance analysisProvide details plans for marketing campaigns or testing initiatives, aligning them with the overall business objectives Regularly review and analyze key marketing metrics to provide insights that guide decision-making for campaign improvementConduct data-driven analysis to provide actionable insights and recommendations for current business direction on ShopeePay, Digital Products and Credit businessesDesign analysis framework, extract relevant data, run in-depth analysis, and deliver findings using suitable visualization and reporting tools to communicate and collaborate with related stakeholders Support other special projects as requestedRequirementsAt least 1 - 2 years of work experiences in areas of marketing analytics, business analytics, data analytics, strategy consulting, e-commerce or tech industriesStrong technical skills with experience in SQL is a mustIntermediate MS Excel and Google Sheet skills, capable of utilizing different formulas and features to drive desired resultStrong analytical and logical reasoning skillsStrong sense of ownership over their work and long-term goals; a self-starterExcellent communication skills in both written and verbal format in Thai and EnglishReliable and good team player who enjoys a fast-paced and iterative environment