Marketing And Public Relations Manager

Job Summary:We are seeking a dynamic and strategic Marketing Manger to lead the marketing efforts for Dhahran Techno Valley (DTV). This is a unique opportunity for a visionary leader to build and execute a comprehensive marketing strategy from the ground up. The ideal candidate will be responsible for defining our brand narrative, elevating our online and offline presence, and positioning DTV as a global hub for technological advancement, entrepreneurship, and collaboration.This role requires a blend of strategic thinking, creative execution, and strong leadership. The Marketing Director will be a key member of the leadership team, working closely with internal and external partners, and stakeholders to achieve DTV’s mission and business objectives.Key Responsibilities:1. Strategy and Planning:Develop and execute a holistic, data-driven marketing strategy to build brand awareness, drive engagement, and attract key stakeholders, including startups, investors, corporations, and academic institutions.Define the brand identity, value proposition, and core messaging DTV.Conduct market research and competitive analysis to identify opportunities and stay ahead of industry trends.Set key performance indicators (KPIs) and metrics to measure the effectiveness of all marketing initiatives.2. Brand & PR Management:Oversee all public relations and media outreach efforts, serving as a primary spokesperson for DTV or preparing other leaders for media engagements.Build and maintain relationships with key media outlets, industry influencers, and journalists.Develop and manage a crisis communication plan.Plan and execute a robust thought leadership program, including speaking engagements, white papers, and industry reports.3. Digital Marketing & Content Creation:Lead the development and management of all digital channels, including the website, social media platforms (e.g., LinkedIn, X, etc.), and email marketing campaigns.Develop a compelling content strategy that highlights success stories, zone developments, and thought leadership from our community.Oversee SEO/SEM efforts to increase online visibility and drive targeted traffic.Analyze digital marketing performance and provide regular reports to the leadership team.4. Event & Experiential Marketing:Plan, promote, and execute high-impact offline events, including conferences, workshops, networking sessions, and expos.Collaborate with partners to co-host events that showcase DTV’s capabilities and community.Develop and manage the marketing collateral and physical branding for DTV.5. Leadership & Team Management:Build, mentor, and lead a high-performing marketing team (internal and/or external agencies).Manage the marketing budget and ensure effective allocation of resources.Collaborate with internal teams, including business development, operations, and community management, to ensure a cohesive brand experience.Present marketing strategies, progress, and results to the leadership team and board.Qualifications and Experience:Bachelor’s degree in Marketing, Communications, Business, or a related field. MBA or Master's degree is a plus.10+ years of progressive experience in marketing, with at least 3-5 years in a senior leadership role.Proven track record of building and managing successful marketing strategies from the ground up, preferably for a startup, technology hub, or a similar fast-paced environment.Deep expertise in both digital and traditional marketing channels, including SEO, content marketing, social media, PR, and event management.Exceptional written and verbal communication skills with the ability to craft a compelling brand narrative.Strong leadership and team management skills with a history of mentoring and developing talent.Data-driven mindset with the ability to use analytics to inform decisions and measure ROI.Experience in the innovation, technology, or startup ecosystem is highly desirable.Ability to thrive in an ambiguous, high-growth environment and adapt to evolving priorities.