Marketing and Workplace Experience Lead

Role Statement: Implementation of strategies and strategic area targets in order, to generate customer/sales leads/contacts and awareness in the local target markets to increase Weidmüller sales, market shares and profit in accordance with the industry strategy and strategic targets.Key Tasks:                                            o  Implementing the corporate marketing and communication plans in accordance with the local/regional sales strategy (campaigns, projects, actions, events, others)o  Creating target- and budget plans, assisting in the design of MK planning, coordinating processes and workflowso  Ensuring the consideration of Corporate, Industry Division's and Department's strategies as well as Corporate Design Guidelines, providing inhouse trainings Briefing and steering external suppliers and partnerso  Defining & implementing the SEE regional marketing strategy in line with the local & regional sales strategy.o  Defining metrics and monitoring the performance of each measure in the campaigns implemented across the different channels.o  Identifying and developing relevant target groups and buyer personas o  Content writing and publishing social media posts (via Hootsuite) for social media company pages (in SEE area)o  Managing the local website CMS o  Managing paid advertising campaigns on Google Ads, Meta Business Manager, LinkedIn Campaign ManagerMain Duties and Responsibilities:o  Drafting and executing integrated digital marketing campaigns for awareness, lead generation, lead nurturing or other objectives as definedo  Drafting and sending newsletters via the internal platform used o  Cooperating with cross-regional distributor network for co-marketing actions (online and offline)o  Working with CRM to assign leads, create customer segmentations and other tasks.o  Special assigned tasks on demando  Organize meetings, trade fairs/virtual-digital trade fairs, various other events/digital events.o  Managing marketing related supplies including brochures, leaflets, catalogues, giveaways, product samples, etc.o  Editing company visuals or graphics using Photoshop, InDesign, Canva or other toolso  Reviewing monthly translations for website content o  Miscellaneous marketing related administrative issueso  Working close together with salesAdministrative responsibilities (Office & HR related)o  Office supplyo  Travel & coordination managemento  IT affairs (G2P for our internal and external support partners)o  posting job adds, screening resumes, scheduling interviews and communicating with candidates / recruitment partners/agencieso  coordinating meetings, interviews and training sessionso  assisting with the onboarding and ensuring all necessary paperwork is completedBehavior, Knowledge, Skills, CompetenciesBehavioral:                                           o  Presentable, communicative, cultivated appearance and behavior, good presentation skills.Characteristics:                                   o  Follow-up, coordination-, tracking-, and planning-skills, analytical thinkingo  Analysis and interpretation, self-development, strategic approacho  Customer focus, very good negotiation skills in Romanian and English language, teamwork-orientedo  Ability to follow the market's technological developments and to identify potential business opportunities.Technical Knowledge:                     Knowledgeable about market structures and potentials in the assigned local/regional marketo  Off-line and on-line activities, Social Media Campaigns,o  E-Commerce, CRM & ERP (SAP) expertise being a Plus.Competencies, skills:o  Digital and creative mindseto  Knowledge about different social media channels and their targetingo  Being able to create attractive content and campaigns tailored for social media (excellent writing skills)o  Software You Should Master: Photoshop and other visual software platforms, InDesign could be a Plus, Hootsuite, other social media management tools.o  Analytic thinker, understanding of SEO (“Search Engine Optimization”) Being on top of trends and news.o  Buzzword, PPC (pay-per-click) campaigns.