Marketing Automation Specialist (Email & WhatsApp)

We’re seeking a Marketing Automation Specialist (Email & WhatsApp) to drive customer engagement through targeted email and WhatsApp campaigns across the full client lifecycle. You will: Design, build and execute automated email campaigns. Map journeys across the full customer lifecycle (signup, KYC, 1st deposit,1st trade, retention, reactivation). Create and manage WhatsApp messaging campaigns and workflows. Segment audiences and personalize messaging (RFM, verification status, deposit activity, volumes, preferred language) Perform A/B tests, analyze campaign metrics (open rates, CTR, conversions)and optimize performance Ensure deliverability best practices and compliance with regulations (GDPR, anti-spam laws) Build flows, frequency caps, fatigue prevention, A/B/n and holdout tests, measure incremental lift. Collaborate with content, design, operations and sales teams to align messaging  Requirements: 3–5+ years in CRM/Retention within fintech/brokerage/crypto or high-event-frequency e-commerce. Hands-on with automation platforms (e.g. HubSpot, ActiveCampaign,Mailchimp, Salesforce, or similar) Experience working with WhatsApp Business API / messaging automation tools Strong analytical mindset and experience interpreting campaign data Familiarity with CRM systems and data/lead management Advanced HTML/CSS for email template customization SQL/NoSQL basics or strong attribute/segment skills; BigQuery/GA4/Amplitude experience is a plus What we offer: Competitive salary Flexible working arrangements Performance-based bonuses Learning and development opportunities Supportive, international team environment Regular virtual and occasional in-person team event  About us At TradeQuo, we are a forward-thinking fintech company specializing in innovative trading solutions and financial products. With a dynamic platform and a tech-savvy team that works seamlessly across time zones, we strive to provide cutting-edge services to traders worldwide. As we expand, we are seeking driven individuals to help us meet exciting new challenges