Marketing Data Analyst

Initially a 6 month Daily Rate ContractWe are looking for Mid - Senior Marketing Analytics Analysts to work in one of Australia's most advanced data environments.This position offers significant exposure to production and proof-of-concept (POC) big data environments, advanced analytics, and ML/AI personalization products, utilizing the latest cutting-edge tools.The Role:As a Mid - Senior Customer Data Analyst, you will focus on deep-dive analysis to understand customer retention and engagement. Key responsibilities include:- Leading the strategy, design, and testing of analytics implementations.- Transforming analytical output into actionable insights.- Building client materials and engaging stakeholders from scoping through to delivery.- Providing insights for personalization engines and products.- Ensuring quality control and oversight of reporting outputs.Skills Required:- Experience in a large, complex customer analytics environment (exposure to customer marketing data is essential).- Knowledge of statistical modeling tools and techniques (e.g., segmentation, propensity models).- Experience with A/B testing and control groups.- Advanced SQL for extracting, querying, and relational databases (Teradata preferred, other data warehouses considered).- Strong visualization skills (Tableau preferred).- Tertiary degree in Mathematics, Marketing, Statistics, Computing, or a related analytical field.- Strong influencing skills with the ability to effectively liaise at all levels of the business.Highly Regarded Skills:- Python.- Exposure to cloud platforms (GCP, AWS, or Azure).- BigQuery