Marketing Delivery Officer

Job Description: Marketing Officer (Restaurant Delivery)Overview:The Marketing Officer for *The Bistro Group’s delivery* is responsible for developing and executing marketing strategies that enhance the restaurant's delivery services, drive customer engagement, and increase sales. This role requires a strong understanding of digital marketing, customer behavior, and the food delivery landscape.Key Responsibilities:1. Strategy Development: - Create and implement comprehensive marketing plans focused on promoting delivery services for *Bistrodelivers, Foodpanda, and GrabFood*. - Analyze market trends and competitor strategies to identify opportunities for growth.2. Digital Marketing: - Manage online marketing campaigns for *Bistrodelivers*, including social media, email marketing, and pay-per-click advertising. - Optimize the *Bistrodelivers website and delivery platform* for user experience and conversion.3. Customer Engagement: - Develop promotions to retain existing customers and attract new ones for Bistrodelivers. - Monitor customer feedback and address concerns to enhance service quality.4. Collaboration: - Work closely with the operations team to ensure efficient delivery processes and high-quality service. - Collaborate with *Foodpanda and GrabFood* to optimize partnerships and enhance visibility.5. Analytics and Reporting: - Track and analyze the performance of marketing initiatives using KPIs and metrics. - Prepare reports on sales performance, customer engagement, and campaign effectiveness. 6. Content Creation: - Develop engaging content for marketing materials, social media posts, and promotional campaigns. - Ensure brand consistency across all marketing channels.Qualifications:-Education:Bachelor’s degree in Marketing, Business Administration, or a related field.- Experience: - 2-4 years of experience in marketing, preferably in the food or restaurant industry. - Proven track record of managing successful marketing campaigns. - Skills: - Strong understanding of digital marketing tools and strategies. - Excellent communication and interpersonal skills. - Proficiency in data analysis and using analytics tools (e.g., Google Analytics). - Creative thinking and problem-solving abilities- Personal Attributes: - Ability to work independently and as part of a team. - Strong organizational skills and attention to detail. - Passion for the food industry and understanding of customer preferences.This role is essential for driving the success of *The Bistro Group's delivery* services and requires a blend of creativity, analytical skills, and a customer-centric approach.