Marketing Director - 44661004179

Get AI-powered advice on this job and more exclusive features.Position: Marketing DirectorWork Hours (Client): 4 hours overlap between 9am - 5pm EST | Mon - FriType of Contract: Part-time, 20 hour work week, independent contractorPay Range: $1000 - $2000 USD/month (varies based on skill set and experience level)Location of Search: Latin AmericaWork Location: REMOTECompany/Client OverviewThe firm is based in Dalton, Georgia, is a full-service practice specializing in personal injury, family law, business law, estate planning, and mediation. With decades of combined experience, the firm prides itself on delivering personalized, client-centered service and treating every client with empathy and respect. As a bilingual firm (English & Spanish), the company is uniquely positioned to serve both English‑and Spanish‑speaking communities. The firm is now seeking to bring marketing in‑house to expand its reach and better serve clients in these competitive practice areas.Duties And ResponsibilitiesDevelop and execute comprehensive marketing strategies tailored to the legal industry, focused on client acquisition and retention.Plan, launch, and manage digital and offline campaigns to generate leads and increase brand visibility.Create, manage, and optimize Google Ads campaigns targeting family law clients in the U.S.Oversee SEO, content marketing, email campaigns, paid advertising, static ads, and social media strategies.Build and maintain a strong social media presence (Facebook, Instagram, LinkedIn, and others).Improve and optimize the firm’s website to drive traffic and conversions.Lead the creation of thought leadership content, newsletters, client alerts, and marketing collateral.Develop targeted campaigns for Spanish/Latino-speaking communities in the U.S.Analyze campaign performance metrics and prepare detailed reports with actionable insights.Manage vendor relationships, marketing budgets, and ensure ROI-driven initiatives.Collaborate closely with firm leadership to align marketing with business objectives and refine messaging.Minimum RequirementsLanguage requirement: Excellent English Communication Skills (Spanish Fluency is preferred)Education: Bachelor's Degree (ideally)Experience: 3+ years of related experienceIndustry: U.S. Law Firm (preferred)5+ years of experience in marketing, with at least 2 years in a leadership/managerial role.Must have experience with the U.S. market.Prior experience managing marketing for U.S. law firms or professional services firms is strongly preferred.Strong understanding of digital marketing tools and platforms (Google Ads, LinkedIn Ads, SEO/SEM, email automation, analytics).Experience with lead generation that can be converted to a client.Proven ability to design and execute successful client acquisition campaigns.Excellent communication, project management, and analytical skills.Ability to work independently and as part of a collaborative team.Preferred SkillsFamiliarity with legal industry trends and compliance requirements in marketing.Experience with CRM and marketing automation tools (HubSpot, Salesforce, etc.).Strong copywriting and content development abilities.Fluency in Spanish.Familiarity with Microsoft Apps, Google Apps, Clio.#J-18808-Ljbffr