Robert Walters

Marketing Director - Real Estate (Hanoi)

Posted: Oct 27, 2025

Job Description

A leading organisation in the real estate sector is seeking a Marketing Director to join their team in Hanoi. This is an exceptional opportunity for you to shape and elevate the brand presence of a prominent player in the property market, driving innovative campaigns and strategic initiatives that set new benchmarks for excellence. The role offers you the chance to work alongside a knowledgeable and supportive leadership team, with access to flexible working opportunities and ongoing training to further your professional growth. If you are passionate about building strong connections, nurturing high-performing teams, and delivering impactful marketing strategies within the real estate industry, this position will allow you to make a significant contribution while enjoying a collaborative and inclusive environment. * Play a pivotal role in shaping the marketing direction of a respected real estate organisation, influencing both short-term campaigns and long-term brand strategy across diverse projects. * Benefit from flexible working opportunities and continuous training programmes designed to support your career progression and personal development within the property sector. * Join a warm, inclusive team culture where your interpersonal skills, creativity, and commitment to collaboration are highly valued and actively encouraged.What You'll DoAs Marketing Director Real Estate based in Hanoi, you will be entrusted with steering the overall marketing vision for a dynamic property portfolio. Your day-to-day responsibilities will involve crafting compelling strategies that resonate with target audiences while guiding your team towards shared goals. You will play an integral part in aligning cross-functional efforts between sales, project management, and external agencies to deliver consistent messaging across every channel. By leveraging your expertise in digital marketing tools and market analytics, you will help position the organisation as a leader in the competitive real estate landscape. Success in this role requires not only technical proficiency but also a genuine passion for nurturing talent, building lasting partnerships, and championing best practices throughout every stage of campaign execution.Develop comprehensive marketing strategies tailored to the real estate sector, ensuring alignment with organisational objectives and market trends.Lead, mentor, and nurture a talented marketing team, fostering an environment of collaboration, knowledge sharing, and professional growth.Oversee the planning, execution, and evaluation of multi-channel marketing campaigns that drive brand awareness and generate qualified leads for property developments.Conduct thorough market research and competitor analysis to identify emerging opportunities and inform data-driven decision making.Collaborate closely with sales, project management, and external partners to ensure cohesive messaging and seamless campaign delivery across all touchpoints.Manage budgets effectively by allocating resources strategically to maximise return on investment for each marketing initiative.Champion digital transformation by integrating innovative technologies into marketing processes, enhancing customer engagement through online platforms.Represent the organisation at industry events, networking functions, and stakeholder meetings to strengthen relationships within the property community.Monitor key performance indicators (KPIs) and prepare detailed reports for senior management, providing actionable insights for continuous improvement.Ensure all marketing activities comply with relevant regulations and uphold the highest standards of ethical conduct.What You BringThe ideal candidate for Marketing Director Real Estate brings substantial hands-on experience from within the property sector or related industries. Your background should reflect a history of designing impactful campaigns that have delivered measurable results while maintaining sensitivity to local market nuances. You possess outstanding interpersonal skills that enable you to foster trust-based relationships with colleagues, clients, vendors, and community partners alike. Your approach is grounded in empathy—valuing open communication as much as technical acumen—and you are committed to supporting others’ success as well as your own. A deep familiarity with digital tools allows you to adapt quickly as technology evolves; meanwhile your organisational skills ensure projects run smoothly from conception through completion. Above all else, your enthusiasm for learning new approaches combined with your dedication to ethical practice makes you an invaluable asset to any forward-thinking real estate enterprise.Extensive experience developing and implementing successful marketing strategies within the real estate or property development sector.Proven ability to lead, motivate, and support multidisciplinary teams towards achieving ambitious targets in a collaborative manner.Strong analytical skills with demonstrated expertise in market research methodologies and interpreting complex data sets for actionable insights.Excellent communication abilities enabling you to build rapport with stakeholders at all levels both internally and externally.In-depth understanding of digital marketing channels including social media platforms, SEO/SEM tactics, content creation, and CRM systems.Track record of managing large-scale budgets efficiently while maximising value from allocated resources across multiple projects.Experience coordinating integrated campaigns involving print media, online advertising, public relations activities, and event sponsorships.Familiarity with regulatory requirements affecting real estate marketing practices in Vietnam or similar markets is highly desirable.Ability to thrive under pressure by prioritising tasks effectively without compromising attention to detail or quality standards.What Sets This Company ApartThis organisation stands out as one of Hanoi’s most respected names in real estate thanks to its unwavering commitment to quality service delivery and community impact. Employees benefit from a culture rooted in mutual respect where teamwork is celebrated at every level—from junior staff through executive leadership. Flexible working arrangements empower individuals to balance professional ambitions with personal wellbeing while generous training opportunities encourage lifelong learning. The company’s inclusive ethos ensures everyone feels welcome regardless of background or experience; diversity is embraced as a source of strength rather than difference. With access to cutting-edge resources plus regular knowledge-sharing sessions among peers who genuinely care about each other’s progress—you’ll find yourself supported not just professionally but personally too. Whether you’re looking for stability or room for advancement within an ever-evolving industry landscape—this is an environment where your contributions truly matter.What's NextIf you are ready to take on this rewarding challenge as Marketing Director Real Estate in Hanoi—your next career move awaits! Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.

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