Marketing Director

Required: This role is based in Munich with three days per week in office and with regular travel for creative projects and collaboration with global headquartersThe role requires a German native speakerReports to: Managing Director (Germany); close collaboration with global VP Marketing and VP GrowthOpportunityA fast-growing international consumer brand is expanding into the German market. This role offers the chance to build and scale the local marketing function from the ground up, establish strong market presence, and deliver measurable growth. The business combines creative storytelling, high-performance marketing, and a data-driven approach to customer acquisition and retention.Key ResponsibilitiesDevelop and execute a data-driven marketing strategy covering both brand and performance channels.Drive customer acquisition, retention, and lifetime value through measurable, efficient marketing activity.Localise and execute the global brand playbook for the German market, adapting campaigns, messaging, and media plans to ensure relevance and impact.Oversee creative development across digital, TV, social, content, and offline channels.Implement testing frameworks to optimise creative assets, audience targeting, and messaging.Build and lead a high-performing marketing team, setting clear KPIs and managing external agencies where appropriate.Collaborate cross-functionally with brand, creative, growth, product, and finance teams to align on objectives and performance goals.Use analytics tools and performance data to guide investment decisions, refine targeting, and measure ROI.Take a hands-on approach when needed, ensuring the team delivers high-quality, on-brand, and commercially effective campaigns.About YouProven experience launching and scaling brands within the German market or other DACH regions.Strong expertise in performance marketing and multi-channel campaign management.Skilled in creative storytelling, production, and execution across both digital and traditional media.Data-driven decision maker who can interpret insights and translate them into actionable strategies.Experienced in leading and growing teams, managing agencies, and setting clear commercial goals.Confident communicator, able to influence cross-functional partners and senior stakeholders.Comfortable operating in a fast-paced, high-growth, and entrepreneurial environment.Native German speaker with fluent English.Detail-oriented and committed to high standards of delivery.Culture and Ways of WorkingCollaborative and pragmatic, valuing teamwork and constructive challenge.Results-focused, with strong ownership and accountability.Creative, resourceful, and confident in managing complexity.Ambitious and motivated to build a lasting and scalable local presence.Why This Role MattersThis is a career-defining opportunity to lead market entry and brand growth in Germany for a rapidly scaling international business. You will shape local strategy, team structure, media approach, and brand identity while driving measurable commercial success.