Marketing Director

About Frank GreenAt frank green, we're on a mission to create beautifully designed, innovative, and sustainable products that eliminate single-use plastic. But we're not stopping there. We're building a global movement that changes the way people think about consumption, one reusable product at a time.We are an Australian based business, with growing success in North America, Asia and EMEA.Our beautiful products are now found in millions of homes around the world, and our team is the driving force behind that growth. We're creative, passionate, and always pushing the boundaries of what's possible, from product design to brand storytelling and engagement with community.Right now is an incredibly exciting time to join frank green as we scale our brand globally. For this role, that means the opportunity to work on bold, high-impact campaigns, elevate our presence in all markets, and shape how our brand connects with audiences in meaningful, memorable ways. We are taking an already loved brand and turning it into an enduring cultural icon.Your New RoleAs our London based Marketing Director, you'll take the lead on developing and implementing strategies to connect to our community and bring our brand to life across the United Kingdom and Europe.You'll craft and deliver customer-first brand and marketing campaigns that tell our story, connect with our community and amplify our impact.Reporting to our UK Managing Director, you'll work closely with global creative, digital, product, sales, and agency teams to create and roll-out campaigns and initiatives that are stylish, bold, values-driven, and aligned with our business goals. You will play a key leadership role guiding, influencing, and inspiring those around you. Over-time we expect that you will attract and develop a talented team to help us meet our business objectives.Your Day to DayStrategy & PlanningWorking closely with internal stakeholders - develop a comprehensive Brand and Marketing Strategy with implementation plans for the United Kingdom and eventually Europe. CreativeWork with internal and external teams to ensure market specific creative assets are briefed and developed to align with the brand's local identity and premium standards. Campaigns & InitiativesPlan, develop and execute 360 brand campaigns across digital, retail and media channels - from large-scale launches to always-on activityPlan, develop and execute events, activations and trade partner initiativesAnalyse performance of campaigns and provide actionable insightsMarket & Consumer CentricitySupport customer insight and brand health tracking, helping to gather and interpret data to inform strategy and measure impact. Champion our brand values across every touch point, ensuring consistency and authenticityCross-functional CollaborationWork closely with local and global teams to ensure marketing activities support and are aligned with every channel, overall business objectives and the brand vision. PerformanceEstablish, track, and report on key performance metrics using data-driven analysis to inform decisions and continuously improve effectiveness. Develop, manage and optimize marketing budgets to ensure maximum return on investmentOrganisation & TeamWith key stakeholders develop a plan for the Marketing Organisation inline with business evolutionRecruit, lead, mentor, and develop a high-performing marketing team. External RelationsBuild and maintain strong and objective relationships with our PR agencies, vendors, community and our networks. Lead media buying and negotiation across paid channelsNext StepsHit apply to submit your application.Every application we receive is reviewed by a real person, no bots, no algorithms. We aim to get back to every candidate via phone or email within 5 business days of receiving your application.We can't wait to meet you.RequirementsWhat You NeedExtensive senior experience in brand marketing, essentially from a luxury, premium or innovative product sectorStrong campaign development skills, from concept through to execution and measurementConfidence managing multiple projects and competing prioritiesStrategic thinker with commercial acumenStrong budget management skillsStrong creative instincts and an eye for design and storytellingData-driven and customer-first mindset, you love turning insights into actionExcellent communication and stakeholder management skillsA collaborative and proactive approach to teamworkFamiliarity with digital and social media platforms, trends, and best practiceIdeally experience in Trade Marketing for large high end and smaller specialist retailersBenefitsThe PerksHybrid working environmentGenerous team discount on all frank green productsOpportunities to grow your career in a fast-moving, purpose-led brandBirthday leave, take the day off to celebrate you!Generous parental leaveHealth Insurance and Retirement Plan benefitsOur CultureAt frank green, we believe diversity makes us better. Our team is creative, pragmatic, and driven by the mindset that "anything is possible." We love what we do, the impact it has, and we bring passion, creativity, and energy into every project. We're always growing, learning, adapting, and having a lot of fun along the way. We're here to do great work, and do it with purpose.