Marketing Director

Are you ready to shape the future of B2B marketing in an innovative, international company committed to sustainability and long-term impact? Kiilto is seeking a visionary Marketing Director to drive our B2B brands, customer experience, and growth across multiple business areas and markets.Your RoleAs Marketing Director, you will:Set the group-level B2B marketing and brand strategy for Kiilto Master Brand and Kiilto Pro Brand, defining clear objectives, frameworks, and boundaries for all business areas.Be accountable for B2B brand management and customer experience (CX) development at the strategic level, ensuring all marketing activities align with Kiilto’s values and long-term business goals.Own and harmonize marketing processes and platforms (e.g., HubSpot, D365, website) across business areas, acting as the process owner and ensuring best practices and efficient tool use.Lead and develop the international marketing community, including Marketing Managers, by setting capability development agendas, sharing best practices, and fostering collaboration.Initiate and oversee group-level growth programs (e.g., new market entry, major go-to-market strategies), providing direction and support for business area marketing teams.Champion the use of advanced analytics, digital marketing, and innovative tools to position marketing as a growth engine and competitive advantage.Embed Kiilto’s brand core elements—environmental leadership, closeness, and commitment to the future—into all marketing initiatives.Oversee group-level marketing KPIs and reporting, ensuring consistency and transparency across business areas.Report to the company Deputy CEO.Be located in one of the following areas: the Helsinki, Tampere, Turku, Malmö, Stockholm, or Oslo metropolitan regions; Örnsköldsvik, Sweden; or Assens, Denmark.What We ExpectMaster’s degree in marketing or a related field.Proven experience in leading strategic and tactical B2B marketing, brand strategy, and customer experience in an international environment.Strong competence in process development, digital marketing platforms, and data-driven decision-making.Ability to work cross-functionally and lead through influence, coaching, and capability development.Excellent communication and leadership skills in English; other languages are an asset.How You Will SucceedBy setting clear strategic direction and frameworks, enabling business areas to execute customer-centric marketing within defined boundaries.By developing the marketing community’s skills and fostering a culture of innovation and collaboration.By ensuring all marketing activities support Kiilto’s long-term business objectives and brand values.At Kiilto, you get to work in an environment that is a fascinating combination of a growing international and down-to-earth family business. Our employees appreciate our long-term approach, open and transparent company culture, Kiilto's team spirit and versatile opportunities to learn new things and grow together with the company. We encourage our employees to bring their ideas forward and develop in our own innovation and training programs. We are particularly proud of the recognitions we have received for our contributions to well-being at work: we have been chosen twice as the most active workplace in Finland.Do you want to be part of our community? Do not hesitate to apply. The last day to apply is 30 November 2025. Please attach your salary request and CV. Please also respond to the video questions in the application form.We operate in compliance with Kiilto’s recruitment process and treat all communications related to this posting with absolute confidentiality. We ask that applicants reserve 8, 9, or 10 December 2025 for a possible Teams interview date.