Marketing Director

Descrizione lavoro:As leader of the Italian Marketing Department, directly reporting to the General Manager, you will excel and enjoy this position if you are ready to actively handle the following missions:  Increase Traffic in both Physical / Online Stores Develop and implement integrated marketing strategy to increase market share and brand awareness through 3 main areas of responsibility: COMM, PR & EVENTS Develop and execute comprehensive full-funnel media and advertising strategies for the Sephora brand, as well as for co-branded campaigns with partner brands. Create and implement effective social media strategies for Sephora Italy's local social channels (@sephoraitalia on Facebook, Instagram, TikTok, Pinterest, and YouTube). Lead and direct PR and digital PR strategies to ensure a strong presence and maintain relevance in the Italian market. Establish and manage influencer collaborations to preserve an authentic tone of voice, foster advocacy aligned with the brand image and maximize reach and impact. Develop and consistently implement original content across all platforms. Plan and manage sponsorships, branded events, and large-scale consumer activations. Manage and allocate the marketing budget across various projects to effectively achieve country-specific goals. CRM Cultivate and strengthen the existing loyal customer base to ensure optimal customer experience and maximize customer lifetime value. Expand the loyalty program through increased enrollment, while implementing targeted initiatives to reduce inactivity and customer churn. Develop and implement commercial plans and targeted actions to optimize customer behavior within each segment, focusing on maximizing return on investment (ROI). Analyze and monitor customer data, sharing pertinent insights with key internal stakeholders to inform strategic decisions and initiatives. RETAIL MARKETING Ensure flawless execution of in-store visual merchandising to create a clear customer journey and maximize sales and conversion rates. Develop and implement special in-store activations for key promotional periods. Who we are looking for: 10+ years of experience in marketing, with at least 5 years in a leadership role, preferably in the retail industry proven ability to develop and implement strategic and successful marketing plans excellent project management skills with the ability to handle multiple projects simultaneously. proven leadership skills with experience managing and developing a team. excellent communication and collaboration skills to work effectively with internal teams and external partners. strong analytical skills to monitor and report on marketing performance and initiatives. up-to-date knowledge of market trends and the competitive landscape.  How to be successful in the role and at Sephora:By staying results-oriented and proactive in this fast-paced and dynamic environment, you'll contribute to the success of Sephora.Here, you will find:  Community: authenticity is embraced, and the strength of our differences fuels our collective spirit Working Environment: modern offices with break/relax areas for your well-being in the center of Milan. Enjoy our extraordinary planning of activities, such as Annual Convention, team buildings, etc. Work-life balance: smart working and flexible hours Culture of empowerment, learning & growth: you will have the tools, space and opportunity to learn, innovate and lead Meaningful Rewards: competitive tailored welfare offers, free beauty product gifts and access to discounts on Sephora and LVMH products Work that brings fulfillment: from delighting clients every day, to inspiring our industry at large, every action makes a difference Sephora Stands: positive social and environment impact activities organized by our “Sephora Stands” committee  Join us and belong to something beautiful.Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.https://www.youtube.com/watch?v=1KzWX7e0ePk