Marketing Director

Job Description: THIS IS NOT A C2C POSITIONPosition Description: Remote (potential to work on-site in Scottsdale, AZ), 10-25 hours per week, 6+ Months (Possible temp-to-hire if local to Scottsdale, AZ). $85.00 per hour. 12/01/2025Our client, a leading organization in the life and annuity insurance industry, is seeking a Fractional Digital Marketing Director to oversee and coordinate digital marketing efforts for its annuity-focused brand. This strategic role is ideal for a marketing leader who excels at unifying cross-functional teams and vendor partners to deliver cohesive, data-driven campaigns across all digital channels.Responsibilities:Oversee and coordinate digital marketing initiatives across internal teams and multiple third-party vendors (SEO, content, creative, and digital advertising).Manage and optimize the marketing funnel (awareness, engagement, conversion) to enhance reach and performance.Provide strategic guidance based on both vendor input and personal marketing expertise.Lead campaign planning, brand alignment, and performance tracking.Ensure consistency and strategic integration across all marketing efforts within a $5–8 million annual budget.Collaborate with analytics teams and external partners (e.g., creative or media vendors).Evaluate and refine campaign strategies to maximize effectiveness and ROI.Requirements:Proven experience in insurance or financial services marketing (annuities experience strongly preferred).Demonstrated success in digital marketing strategy and campaign execution.Skilled in managing multi-vendor environments and cross-functional collaboration.Deep understanding of marketing funnels and performance optimization.Strong organizational, leadership, and communication skills.Strategic thinker with the ability to align multiple initiatives toward unified brand goals.