Marketing & E-Commerce Manager, Westport, Co. Mayo

The CompanyAran Woollen Mills is Ireland's largest home-based knitwear manufacturer, with substantial home and export markets. A family business founded in 1965, Aran Woollen Mills remains true to its founder's mission - to preserve Irish craft, facilitate its growth and to bring the heritage and quality of the Aran knitwear to markets worldwide.The RoleWorking as part of the senior management team the successful candidate will play a critical role managing our branding, Marketing and e-Commerce strategies in all markets. Reporting directly to the MD and working cross departmentally to ensure continued growth and success for the business.This role will be based in Westport, County Mayo.ResponsibilitiesBrand ManagementLead the brand strategy for Aran Woollen Mills across both B2B and D2C channels, building brand equity and awareness. Serve as the brand guardian, ensuring consistency across all brand projects and touchpoints. Oversee the creation, production, and maintenance of brand assets and marketing materials. Manage logistics, planning, and representation for trade shows and industry events. Oversee legal trademarking and copyrighting of the brand and products in relevant markets. Ensure brand guidelines and values are understood and upheld by all internal and external stakeholders. Support the development of key wholesale and distribution partner relationships. Work with Sales to identify and evaluate new marketplace opportunities and distribution channels. Monitor market trends and competitor activity to uncover new opportunities in B2B and D2C segments. Oversee online and offline PR and marketing for both B2B and D2C. Digital and E-commerce ManagementDefine and execute growth strategies for D2C and B2B e-commerce channels. Collaborate with Finance on pricing strategies (RRP), margin management, and budget planning for online sales channels. Project manage new platform launches and e-commerce software integrations. Drive continuous improvements across all e-commerce platforms to enhance user experience and conversion. Research and implement emerging technologies, including AI and best-in-class e-commerce practices. Manage relationships with digital marketing agencies and third-party service providers. Oversee warehousing and logistics operations for e-commerce. Collaborate cross-functionally with supply chain, logistics, and production teams to ensure product availability across all channels. Manage customer service operations for digital channels and support the sales team in enhancing customer experience across the wider B2B business. Contribute to broader digital transformation initiatives within the organisation. People ManagementLead a team of five permanent staff and manage additional temporary team members as needed. Opportunity to grow your own team. Foster a culture of learning, development, and high performance within the team. Provide mentorship and professional development opportunities to support team growth. Requirements5 to 10 years' experience in a similar Brand Management/E-commerce role. 3rd Level Degree in Business Development, Marketing and/or Digital Marketing/Communications. Strong understanding of E-commerce best practise, website metrics, data analysis, and reporting tools, Amazon Marketplace and International markets. Proficient with Web Analytics, E-commerce/CRM technologies as well as MS Office (Outlook, Excel and PowerPoint). A track record of driving results through cross-functional teamworkStrong understanding of digital marketing- PPC, SEO, Paid Social etc. Commercial awareness and problem-solving ability. Strong communication and leadership skillsThis is a full-time position based on a 40-hour week.Role holder will be ideally based in Westport, Co MayoWhat We Offer:Competitive Compensation Package: We value your expertise and contribution. Enjoy a competitive salary that reflects your experience and skills. Flexible WorkLife Balance: We understand the importance of balancing personal and professional commitments. Benefit from flexible working arrangements that suit your lifestyle. Career Advancement Opportunities: Grow your career with us. Join a team of industry professionals dedicated to your success. Take advantage of our culture of mentorship and development as you progress within our organization. Supportive and Inclusive Work Environment: At Aran Woollen Mills, we foster a culture of collaboration and respect. Join a diverse team of talented individuals who are passionate about delivering exceptional customer experiences. Continuous Learning and Development: We invest in our employees' growth and development. Access a variety of learning resources, training programs, and workshops to enhance your skills and knowledge. Comprehensive Benefits Package: Enjoy peace of mind with our comprehensive benefits package, including a competitive wage and access to a health and wellbeing support plan. Employee Discounts and Perks: As a valued member of our team, you'll enjoy generous staff discounts on our exclusive product range. Take advantage of our employee referral scheme and other exciting perks. Health and Wellbeing Initiatives: Your health and wellbeing are important to us. Benefit from initiatives such as our biketowork scheme and access to our Employee Assistance programme, as well as our employee platform offering mindfulness resources, lifestyle savings, and more.