Marketing Executive/Senior

About BROSAt BROS, we began with a vision to create more than just practical bottles. We aimed to inspire. Each bottle is more than just a container. It is a daily companion that supports your well-being and reflects your lifestyle.Our commitment to quality and innovation ensures every product combines style with functionality. We strive to make hydration a delightful part of everyday life.Position OverviewThe Marketing Executive will assist the Brand and Marketing Manager in executing creative and strategic marketing initiatives. This role involves content creation, campaign coordination, social media management, and market research.You will play an important role in expanding BROS’ brand presence through digital channels, event activations, and brand collaborations.Key ResponsibilitiesContent CreationDevelop engaging and simple content for effective marketing mechanisms to communicate campaigns, contests and product information clearly.Collaborate with designers and videographers to produce visual and video content that aligns with the brand to enhance customer engagement.Social Media ManagementManage and grow BROS’ social media platforms including Facebook, Instagram, TikTok, and XHS.Track trends and apply insights to boost audience engagement and visibility.Marketing Campaign ExecutionAssist in planning and executing both online and offline marketing campaigns.Ensure alignment with the overall brand strategy and tone of voice.Brand CollaborationsIdentify potential brand partners based on ongoing campaigns and current market relevance.Propose creative collaboration ideas that align with the brand’s goals and consumer interests.Event Support and Location StrategySupport the planning and coordination of brand events and roadshows.Stay informed about popular malls and locations in Malaysia and provide suggestions for brand exposure based on audience relevance and shopping trends.Market Research and InsightsConduct research on market trends, consumer behavior, and competitor strategies.Translate findings into actionable recommendations for marketing direction.Performance AnalysisTrack and report on the performance of marketing efforts using analytics tools.Provide insights to improve future campaigns and content strategies.Perform ad-hoc task as and when assignedKey QualificationsMinimum 2 to 3 years of experience in digital marketing or a related roleDiploma or Degree in Marketing, Communications, Public Relations, or equivalentStrong writing and verbal communication skillsProficiency in social media platforms, email marketing tools, and content management systemsGood organizational and time management skills with the ability to manage multiple projectsStrong analytical skills to evaluate campaign effectivenessFamiliarity with tools such as Google Analytics and social media management platformsDesirable SkillsCreative eye with basic working knowledge of image editing and visual designExperience in photography, videography, or video editingAbility to write compelling copy for marketing content, videos, or short scripts