Marketing Executive

Location: Karachi, Islamabad, LahoreExperience RequiredAt least 2-3 years of relevant workData analysis and interpretationAble to bring both an analytical attitude and a creative problem-solving approachPrevious experience in marketingKnowledge of data sourcesProficiency in speaking EnglishEducation / Qualifications / Certifications RequiredDegree preferably in Statistics, Business analytics or MarketingJob Description:Analyze the interrelationship of socio-economic variables and their effect on consumer and category dynamics to understand trend shifts within the industry. Support forecast changes by evaluating the local economic environment and its impact on the company’s and competitors’ key business KPIs.Understand the factors that drive business performance and incorporate these insights into short-term sales and demand planning.Assess the impacts of internal and external factors to develop a long-term forecast that supports pricing decisions and strategic business recommendations.Conduct deep-dive analyses to evaluate market performance and trends, producing actionable insights and recommendations for business improvement.Proactively leverage all available information sources and analytical tools to deliver useful insights addressing key business questions.Interpret and evaluate company performance in the context of competitor activities to support strategic and tactical decision-making.Drive industry analysis and trend assessments, including share and volume projections, and develop scenarios to support integrated business planning cycles.Ensure alignment of marketing deployment and activation activities with overall commercial objectives.Prepare materials and insights to support the integrated business planning process.