Marketing Insights Manager

DescriptionPosition at Jacoby & MeyersMarketing Insights Manager Job DescriptionDo you want to LOVE where you work?Jacoby & Meyers is the pre-eminent law firm protecting consumers since 1972. We are currently seeking a smart and determined Marketing Insights Manager to join our growing team. At Jacoby & Meyers, every single employee gets to make an impact. Our values guide the way we work with each other. It's a culture where you have the freedom to experiment and push your talents as far as they can go.Job Title: Marketing Insights ManagerType of Position: Full timeLocation: Primarily work from home, but one day a week in the office for a weekly meetingPay: $90k/year -$150k/yearJob DescriptionWe’re looking for a Marketing Insights Manager who can turn complex marketing data into clear, actionable insights that shape strategy and drive smarter decisions. This role sits at the intersection of data science, marketing analytics, and business strategy. Ideal for someone who can code, model, and visualize data, but also communicate the strategic implications behind the data to senior leaders.You’ll work closely with our CMO to evaluate marketing performance across all channels, manage our marketing mix model (MMM), and uncover what’s truly driving growthCore duties and responsibilities include the following. Other duties may be assigned.Own marketing performance measurement across channels (paid, organic, traditional, etc.)Build and manage our Marketing Mix Model (MMM) to evaluate channel effectiveness and ROIAnalyze complex datasets to identify trends, insights, and growth opportunitiesPartner with leadership to translate data into clear strategic recommendationsBuild dashboards, reports, and visualizations that simplify and communicate key insightsCollaborate with finance, data, and marketing teams to align on forecasting, budget allocation, and attributionPresent findings and “the story behind the numbers” to senior stakeholdersDevelop strategies for customer acquisition, conversion optimization, and revenue growth across online and offline channels.Forecasting, budgeting, and reporting across paid channels.Support SEO strategy and integrate performance insights into organic growth initiatives.Provide strategic leadership and mentorship to a growing performance marketing team.Qualifications3+ years of experience in marketing analytics, data science, or growth strategyStrong proficiency in SQL, Python, or R for data analysis and modelingStrong understanding of attribution modeling, analytics, A/B testing, and ROI optimization.Excellent communication and storytelling skills, able to distill complexity into clarityStrong business acumen and ability to partner with executives on strategic decisionsComfortable working in a fast-paced, matrixed environment and reporting to senior executives.Proficient with platforms like Google Ads, Meta Ads Manager, GA4, and affiliate networks.Experience with tools like Tableau, Power BI, Looker, or Google Data Studio is a plusWhat We Offer Flexible Schedules Medical, Dental, Vision and Pet Insurance 401(k) with Company Match Company-paid Life Insurance and AD&D Coverage, Voluntary Life Insurance Short-term and Long-term Disability Employee Assistance and Travel Assistance Programs Paid Time Off, Paid Sick Time, Paid Holidays Health FSA and Dependent Care FSA Accident Insurance Commuter Transportation Incentive Cell Phone and Internet Stipend Fully-paid parking Learning and Development Programs Voluntary Critical Illness Insurance Remote Positions About J&MJacoby & Meyers was founded in 1972 with the intention of making the legal system more accessible to the average person. Now, more than 50 years later, we continue to help people get the justice and compensation they deserve. Specializing in all types of accident claims, including automobile, motorcycle, bicycle, Uber/Lyft, or trucking accidents, slip and falls, dog bites, construction accidents and other wrongful conduct, the attorneys at Jacoby & Meyers have recovered over a billion dollars for their clients' personal injury and wrongful death claims caused by the negligence of a third party.Required: Resume, Pay ExpectationJacoby & Meyers is an Equal Opportunity Employer.