Marketing Lead

Marketing LeadLocation: Singapore (On-Site)Reports to: Chief Marketing OfficerAbout 3World GlobalAt 3World Global, we are redefining the future of financial infrastructure. As a next-generation Web3 payment company, we connect traditional finance with digital assets through compliant, secure, and scalable solutions that empower businesses and individuals worldwide.Our ecosystem integrates AI, stablecoin, and Web3 technologies to deliver frictionless cross-border payments, asset tokenisation, and financial inclusion. We believe in innovation built on integrity — shaping the next era of trusted financial connectivity.Role OverviewAs the Marketing Lead, you will spearhead the strategy and execution of high-impact, multi-channel marketing initiatives to position 3World Global as a trusted leader in Web3 payments, RWA tokenisation, and digital asset integration.This role combines strategic leadership and hands-on execution to drive brand awareness, user growth, and global business development. You’ll help shape the brand narrative, expand market presence, and champion innovation at the intersection of fintech and Web3.Key ResponsibilitiesLead and execute end-to-end marketing strategies to drive product adoption, user acquisition, and investor engagement.Oversee all facets of marketing operations, including branding, digital campaigns, social media, PR, content, events, and community growth.Collaborate closely with Product, Business Development, and Compliance teams to align marketing with business objectives and regulatory frameworks.Conduct market research, user analysis, and competitive benchmarking to inform positioning and growth initiatives.Build and maintain strategic partnerships with ecosystem players, influencers, and media networks.Define, manage, and optimise marketing budgets, KPIs, and ROI, ensuring measurable outcomes.Represent 3World at industry events, conferences, and speaking engagements, amplifying visibility and credibility.Mentor and develop marketing team members, fostering a culture of creativity, accountability, and innovation.Ideal CandidateBachelor’s degree in Marketing, Communications, Business, or related field; MBA or advanced degree preferred.3-5 years of progressive marketing experience, with proven success in fintech, blockchain, Web3, or payment technology sectors.Demonstrated ability to lead data-driven, multi-channel campaigns in fast-paced, regulated industries.Deep understanding of digital assets, blockchain infrastructure, RWA tokenisation, and DeFi ecosystems.Excellent storytelling, communication, and analytical skills, with a knack for translating complex fintech concepts into clear, engaging messages.Proficient in marketing automation, CRM systems, and performance analytics tools.Fluent in English and Mandarin (written and spoken); additional languages are a plus.Prior experience in regulated exchanges (CEXs), credit card, or digital payments businesses is highly valued.Strong team player, clear communications.Bonus PointsWell-read in fintech and Web3 news, with the ability to analyse, interpret, and write about industry trends at a professional thought-leadership level.Experience in editorial or fintech content writing (LinkedIn, Medium, etc.).Active participation or a strong network within crypto, DeFi, or fintech communities.What We OfferCompetitive salary.Opportunity to shape the global fintech narrative and drive innovation in digital payments and RWA finance.Leadership position in a fast-scaling, mission-driven company at the forefront of Web3 transformation.International exposure and long-term career development opportunities.A collaborative culture centred on transparency, innovation, and impact.We’re driven by purpose, not just hours, and we're looking for someone who shares our growth mindset—a team player willing to go the extra mile when needed, whether that means staying late, working weekends, or supporting events and launches.If you've got what it takes, please apply: HR@3WORLDGLOBAL.COM