Marketing Lead

IMI is a privately-owned, global media group headquartered in Abu Dhabi, UAE, with operations across 19 countries. Our portfolio includes renowned media brands such as Sky News Arabia as part of a joint venture with Sky UK, The National, Al-Ain News, CNN Business Arabic, and a minority stake in Euronews.Additionally, through Redbird IMI, our joint venture with Redbird Capital Partners, we invest in leading media, sports, and entertainment brands worldwide. We bring the world closer by sharing stories that open minds, connect people, and enrich lives, empowering audiences with news, knowledge, and factual entertainment.Role Summary:The Marketing Lead is responsible for the development and delivery of integrated marketing for a dedicated IMI asset (brand), advancing that asset’s awareness, consideration, and growth. Operating within the strategy set by the Head of Brand Marketing, the remit spans activation of annual and tactical plans, multi-channel campaigns (paid, owned, and earned), content amplification, partner and co-branded communications, and event marketing assets with rigorous brand governance across every touchpoint.This role is pivotal in translating the asset’s business goals into actionable marketing plans, orchestrating cross-functional teams and agencies to deliver on time and on budget, and reporting performance with clear optimization recommendations. The Marketing Lead serves as the primary marketing contact for the asset’s Business Owner and key stakeholders, bringing strong account-handling instincts, data-informed decision-making, and results-driven execution.Main Duties:Turn brand/marketing strategy into annual and tactical plans, a sequenced campaign calendar, and clear briefs/scopes.Orchestrate end-to-end multi-channel campaigns to launch on brief, on time, and on budget.Drive audience growth through digital marketing by planning and executing acquisition, engagement, and retention tactics across paid and owned channels with tracking and KPI reporting in place.Safeguard brand identity by enforcing visual, tone-of-voice, and naming standards across all marketing outputs.Coordinate co-branded materials and media-ready assets with partners and Comms/PR for message and visual consistency.Own event marketing deliverables and provide on-site branding directions in collaboration with events team.Produce campaign scorecards/dashboards, lead brand listening, and turn insights into concrete actions.Serve as the Business Owner’s primary marketing contact, running weekly update meetings, contact reports, and decision/risk logs.Third-Party Management: Lead external agencies and vendors (creative, media, production) via clear briefs, SLAs, timelines, budgets, and QA to deliver on-brand, on-time, and fit-for-purpose assets.Budget, Procurement & Governance: Manage campaign budgets, POs and SOWs.Key Requirements:Bachelor’s degree in advertising, marketing, communications, or related field.5–7 years’ experience in integrated marketing, leading multi-channel campaigns end-to-end.Proven ability to translate business objectives into marketing plans, briefs, scopes, and measurable KPIs.Hands-on experience with corporate events, activations, and sponsorships.Strong project management skills, with the ability to juggle multiple priorities under tight deadlines.Experience in managing external agencies, suppliers, and cross-functional teams.Familiarity with marketing and brand integration within event delivery.Budget management and reporting experience.Creative mindset, solutions-focused, with a strategic approach to brand engagement and experiential design.Fluent in Arabic and English (spoken and written) is highly preferred.