Marketing Manager - Live Entertainment (3 Months)

Key ResponsibilitiesCampaign Development & ManagementDevelop and oversee full 360° event marketing campaigns from concept to post-event reviewLead on key visual and event identity creation, ensuring alignment with brand and event objectivesDraft campaign strategies, track campaign milestones and KPIs, and share regular progress updates with managementDevelop post-event marketing reports detailing campaign reach, audience insights, ROI, and key learningsSocial Media ManagementManage the content strategy and overall look and feel of the entertainment social channelsCreate and maintain detailed social media calendars, aligning content with campaign timelines and event milestonesWrite engaging captions, copy, and posts tailored to each platformModerate community engagement and respond to audience comments, messages, and interactions in line with brand toneCollaborate with graphic design and video teams for content production, ensuring visual consistencyPartnerships & Media RelationsBuild and maintain strong relationships with media outlets, influencers, and event partnersNegotiate and manage barter or part-barter promotional deals to maximise campaign exposure while controlling costsCoordinate ticket giveaways, radio promotions, and influencer activations, ensuring smooth execution and visibilityManage onsite coordination with sponsors, influencers, and media partners during event days to ensure successful coverage and integrationOnsite & Cross-Functional SupportWork closely with the Event Delivery team to ensure marketing commitments are executed on-site, including branding, sponsor visibility, and media accessSupport internal departments such as Production, Operations, and Business Development to align marketing efforts with wider event objectivesAssist in developing marketing materials for sales pitches, sponsorship proposals, and client presentationsRequirementsBachelor's degree in Marketing, Communications, or equivalent experience in the related field2-5 years' experience in entertainment, events, or lifestyle marketing within the UAE or wider regionStrong understanding of digital marketing, content strategy, and ticketing promotionsExperience managing agency or vendor relationships for creative production and media buyingProficiency with social media platforms (Instagram, TikTok, X, Snapchat, Facebook) and tools such as Meta Business Suite and Google AnalyticsExcellent English copywriting and communication skills; Arabic language is an advantageHighly organized with the ability to manage multiple event campaigns simultaneously under tight deadlinesCreative flair and passion for live music, arts, and entertainment