Marketing Manager - Retail (Fashion)

Working for a growing company within premium & luxury fashion industryCompetitive benefitsAbout Our ClientWe are hiring on behalf of a fashion retail company with target of premium & luxury segments looking to hir for a Marketing Manager, this role will be leading creative & strategic marketing approach to engage with audiences within online & offline.Job DescriptionCampaigns & Creative MarketingSpearhead end-to-end development of 360° seasonal and brand campaigns-from initial concept to final execution.Transform product collections and brand milestones into engaging narratives across all consumer touchpoints.Oversee campaign timelines, creative production workflows, and performance metrics.Influencer & Creator StrategyCultivate and maintain strategic partnerships with fashion influencers, content creators, and stylists.Lead influencer initiatives from ideation through execution, including performance tracking and ROI analysis.Launch and scale micro-influencer programs to drive organic growth and community engagement.PR & Brand ActivationsOrganize and execute high-impact press events, retail launches, and immersive brand experiences.Partner with media outlets and lifestyle brands to unlock co-marketing opportunities.Elevate brand presence through earned media and culturally resonant storytelling.Content & DistributionDirect the creation of visual and editorial content across formats-photo, video, short-form, and more.Ensure consistent brand expression across digital platforms, retail environments, and campaign assets.Collaborate closely with creative and e-commerce teams to ensure cohesive content rollout.Performance & InsightsEstablish and track key marketing metrics including engagement, reach, sentiment, and ROI.Leverage data insights and audience feedback to optimize campaign strategies and creative direction.The Successful Applicant10+ years of experience in marketing, communications, or brand leadership roles.Exposure within fashion, beauty, or lifestyle sectors.Deep understanding of the influencer and PR landscape, with a strong industry network.Sharp awareness of social media trends and platform dynamics (Instagram, TikTok, etc.).Proven ability to lead brand activations, PR initiatives, and creative partnerships.Strong leadership skills with experience managing internal teams and external agencies.Strategic thinker with a hands-on approach to execution and innovation.What's on OfferWorking for a growing company within premium & luxury fashion industryCompetitive benefitsContact: William CuawantaQuote job ref: JN-102025-6867885