Marketing Manager B2B

Employerland, on behalf of a global technology and services leader, is seeking a B2B Marketing & Communications Manager.In this role, you’ll shape and execute our go-to-market plan, working across digital, content, events, and campaigns. Working closely with the local in-country team, as well as with the EMEA and Global Marketing teams, you will ensure that Italy’s positioning is consistent, impactful, and fully aligned with our global brand strategy.Key ResponsibilitiesDefine and execute the go-to-market plan, adapting global and regional initiatives to the local marketPartner with sales and account management teams to design marketing campaigns that support pipeline growth and client engagement in key sectorsCollaborate with EMEA and Global Marketing teams to ensure the Italian market is represented, while aligning with global brand and messagingManage end-to-end B2B campaigns, from planning to measurement, leveraging digital, events, content, and partnershipsLead external communications, fostering relationships with key media in Italy and strengthening our brand presence through PR and thought leadership initiatives featuring our key leadersAnalyze marketing performance and provide insights to continuously optimize strategiesWhat We’re Looking For and Key SkillsProven experience in B2B marketing - preferred, but not mandatory, within technology or consultancy industriesStrong project management capabilities and collaborative mindset, able to juggle multiple initiatives in a fast-paced, matrixed environmentStrong communicator, both in English and Italian, able to influence stakeholders at different levelsHands-on experience in digital marketing (LinkedIn campaigns, lead generation)Experience in event marketing (industry conferences, client events, webinars)Ability to work with CRM and marketing automation tools (Salesforce, Marketo or similar)Solid analytical skills to measure campaign ROI and optimize performanceThe selection will take place after reading the information notice according to Art. 13 EU Reg. 679/2016. Please read it on the website https://www.employerland.it/it/wp-content/uploads/2024/06/informativa-trattamento-employerland-2024.pdf