Marketing Manager

Location: Burnaby, BC (Hybrid)Job Type: Full-TimeExperience Level: Mid-Level +6 yearsIndustry: Healthcare, Market Research, ConsultingAbout iData ResearchiData Research is a global leader in healthcare market intelligence. We deliver reliable data, insights, and forecasts to help organizations make informed, strategy-driven decisions. We are looking for a strategic and results-driven Marketing Manager to strengthen our brand, enhance digital performance, and support growth across international markets.Position OverviewThe Marketing Manager will lead the planning, execution, and optimization of marketing activities across digital, content, and product-focused initiatives. The ideal candidate thrives in a data-driven environment, understands B2B marketing, can translate insights into high impact strategies and has a track record of increasing leads and impacting sales.Key ResponsibilitiesMarketing Strategy & Digital GrowthDevelop and implement integrated marketing strategies aligned with business and sales objectives.Strengthen digital presence through SEO/SEM, website optimization, and paid media campaigns.Enhance and manage lead generation and conversion funnels, ensuring strong lead flow and alignment with strategic growth objectives.Conduct competitive research and analyze market trends to identify new growth opportunities.Manage and optimize marketing automation, CRM workflows, and analytics dashboards.Provide guidance to the marketing team and ensure effective cross-functional collaboration with sales, research, and leadership.Foster a collaborative, results-driven workflow within the department. Content, Brand, & Product MarketingCollaborate with analysts and researchers to create high-quality content: articles, industry insights, videos, and newsletters.Ensure consistent brand messaging across all platforms and marketing collateral.Develop compelling product positioning, value propositions, and sales enablement materials.Support product launches with targeted go-to-market strategies and related promotional activities. Campaign, Event, & Project ManagementMonitor campaign and funnel performance, track key KPIs, prepare reports, and recommend data-driven improvements.Plan and execute multi-channel marketing campaigns that drive awareness, engagement, and conversion.Manage webinars, conferences, and virtual events to promote research products and company expertise.Oversee project timelines, budgets, and execution workflows.QualificationsBachelor’s degree in Marketing, Communications, Business, or related field.Experience in market research or healthcare industries, with familiarity in subscription-based or SaaS business models is a preferred skill.5+ years of B2B marketing experience, ideally in market research, data analytics, healthcare, or related sectors.Proficiency in SEO/SEM, CRM tools, analytics platforms, and marketing automation.Strong communication skills, with the ability to translate complex data into compelling messaging.Solid project management and organizational skills, with the ability to manage multiple priorities.Compensation & BenefitsSalary: CA$65,000 – CA$80,000 per year commensurate with experienceAnnual Profit Sharing: +$12,000 in performance-based bonus potentialComprehensive health, dental, and vision insurancePaid vacation and statutory holidaysAnnual professional development budgetCompany-sponsored events and team activitiesWhy Join Us?At iData Research, we combine analytical rigor with deep healthcare expertise. You’ll work with clients who are shaping the future of healthcare, while being supported by a team that values precision, integrity, and long-term partnership.We offer a collaborative environment where your contributions are recognized, and your career has room to grow.Apply now to join a team driving smarter decisions across the healthcare industry.