Marketing Manager IMC

Who We AreRole Overview: The Manager-IMC plays a dual role in client servicing and managing relationships with brand principals. You will act as a key liaison between GMG’s clients, internal teams, and principal stakeholders, ensuring seamless alignment in strategy, execution, and brand stewardship. This role demands a balance of strategic thinking, operational efficiency, and a deep understanding of brand and client relationship management.Key Roles and Responsibilities:Serve as the main point of contact for clients, ensuring their needs and objectives are met with excellence.Lead the development and execution of integrated marketing campaigns that deliver measurable business results.Collaborate with internal teams to ensure timely delivery of campaign elements, including creative, media, and strategy.Provide regular updates, reports, and insights to clients, maintaining transparency and building trust.Facilitate workshops and brainstorming sessions to align client teams on key initiatives.Build and maintain strong relationships with brand principals, acting as a brand ambassador for GMG.Collaborate with principals to align marketing strategies and campaigns with their global guidelines and objectives.Provide strategic recommendations to localize global campaigns while maintaining brand integrity.Coordinate approvals for creative assets, budgets, and campaigns with brand principals.Monitor and report on the performance of brand initiatives, sharing insights with principals to refine future strategies.Develop integrated marketing communication plans that align with client goals and brand principal guidelines.Ensure consistent messaging and brand positioning across all communication channels.Drive cross-functional collaboration between creative, media, and strategy teams to deliver cohesive campaigns.Manage budgets, timelines, and resources to optimize campaign execution.Define KPIs and track the effectiveness of campaigns, sharing detailed performance reports with clients and principals.Use data and insights to recommend optimizations for future initiatives.Skills & Experience Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.10 years of total experience with 3 years in integrated marketing communications, client servicing, or brand management.Proven track record of working with global brands and managing principal relationships.Strong understanding of integrated marketing strategies, including digital, traditional, and experiential marketing.Exceptional client relationship management and negotiation skills.Excellent project management and multitasking abilities.Strong communication and presentation skills.Proficiency in marketing tools and software, including analytics and project management platforms.Collaborative team player with a proactive and problem-solving mindset.Adaptable to fast-paced environments and complex stakeholder management.Detail-oriented with a passion for delivering excellence.