Marketing Manager

IXL Learning, a US-based global edtech leader with products used by millions of students worldwide, is looking for a Marketing Manager to help develop and execute marketing programmes for two of our products: MyTutor and IXL. MyTutor is the UK's leading online one-to-one tutoring platform, on a mission to improve education for everyone. IXL is a personalized learning platform used by 17 million students and 1 million teachers worldwide.In this role, you will play an essential part in growing our brands’ impact by developing and executing highly-effective marketing strategies that expand our reach and engagement. You’ll lead a range of content, field marketing, and brand marketing initiatives that help students gain confidence.We’re looking for someone who can thrive both independently and as a collaborative cross-functional partner, and who brings strong organisational skills, hands-on resourcefulness, and strategic thinking. To support growth in the UK, you will serve as a partner for our UK-based sales teams and develop and execute marketing programmes that support lead generation, customer retention, brand awareness, and more.This role is based at our London office on Old Street. You’ll have the option to work from home one day per week.What You'll Be DoingIn this role, you will manage MyTutor’s B2C marketing program:Manage the brand marketing plan, developing and executing consumer strategies that attract and retain customersRefine and develop brand messaging including writing/producing emails and content marketing materialsManage the strategy and execution of seasonal and promotional campaigns; coordinate marketing and communications effortsManage and optimize brand social mediaCollaborate across the business to devise creative and effective strategiesSupport product marketing with customer communicationsDevelop a strong understanding of key audiences including parents and tutorsYou’ll also support B2B marketing efforts for both IXL and MyTutor:Create and execute field marketing campaigns to attract new customersDevelop marketing collateral, email campaigns, and sales enablement resourcesPartner with our Events team to support marketing and sales events, including pre- and post-event outreachGain a strong understanding of our audience/customer base at the school and trust level, with an emphasis on school administrator audiencesMaintain an active pulse on market trends in the regionWhat We're Looking ForBA/BS degree and 7+ years of brand marketing, communications, and/or integrated marketing experience, including with consumer-facing brandsStrategic thinking: You are able to take a set of goals and build short- and long-term plans and strategies to achieve them. You consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with the company needs, values, and resourcesWritten communication: You are an exceptional writer who knows how to clearly communicate a message and make every word countYou get things done: You’re a self-starter, detail- and deadline-oriented, organised, and adaptable. You have the ability to manage complex, cross-functional projects from start to finish and rally stakeholders around a common goalInterpersonal skills: You’re a team player, have excellent verbal communication skills, and can successfully collaborate with colleagues across varied teamsCustomer-focused: You bring deep empathy for tutors, parents, students, and school administrators as well as the ability to balance business outcomes with customer outcomesEdtech knowledge: A working knowledge of the UK educational system and an aptitude to quickly learn about edtech and the UK tutoring spaceExperience in marketplace brands, edtech, and tools including Google Workspace and social media publishing preferred but not requiredSafeguarding is everyone’s business at MyTutor – we are committed to safeguarding the welfare of children, young people and adults, and we expect all team members to share this commitment. This position is subject to an Enhanced DBS Disclosure check with children's barred list check. About IXL LearningIXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:1 in 4 students in the United States uses IXL.comRosetta Stone provides an immersive learning experience for 25 languagesWyzant is the nation's largest community of tutors, covering 300+ subjectsTeachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resourcesOur mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an Equal Opportunity Employer.