Marketing Manager

Title :Digital Marketing LeadLocation: DubaiDuration: 6 MonthsDescription:Drive strategic marketing efforts and innovative digital first solutions to acquire high quality customers as per the required eligibility criteria and account balance requirement for Mashreq digital banking proposition.Scale up digital acquisition campaign while keeping Cost Per Acquisition efficient.End to end management of digital marketing acquisition strategy, creative positioning, execution, and optimization of all digital acquisition campaigns and digital touchpoints to boost Acquisition, Activation, Spend, Engagement and overall visibility to build brand equity for the segment.Define strategies and develop comprehensive & impactful Digital Marketing Plans covering Acquisition channels / paid media include but not limited to Search Engine Marketing, SEO/ASO/GEO, Display banners, social media, Partnerships, Email Marketing, Affiliates, Influencers, etc. Supported by offline & awareness media, owned (utilize bank’s internal assets) and earned (PR).