Marketing Manager (Malaysia or Singapore based)

ResponsibilitiesDevelop and execute marketing strategies to promote WeTV content, platform features, and subscription growth in multiple markets.Plan and manage integrated marketing campaigns for drama launches, variety shows, and original content.Drive user acquisition and engagement through digital marketing, social media, and influencer collaborations.Work closely with content, product, and regional teams to localize campaigns and maximize audience reach.Track campaign performance, analyze market trends, and optimize marketing strategies.RequirementsBachelor’s degree in Marketing, Business, Communications, or related field.5–8 years of marketing experience, preferably in entertainment, OTT, media, or digital platforms.Strong knowledge of digital marketing, content marketing, and social media strategy.Proficient in the Chinese Language (writing and speaking).Familiarity with the Malaysian and/or Singapore entertainment and media landscape.Strong analytical, communication, and stakeholder management skills.Experience in streaming platforms or the entertainment industry is a plus.