Marketing Manager

Are you an experienced Marketing Manager with a proven track record in strategy and execution? Do you have a strong background in digital marketing and brand communications , and are you ready to take on the challenge of re-launching an international brand in the Greek market?If so, explore this opportunity to lead and execute the marketing strategy for SENCOR in Greece, a company with a global presence in Consumer Electronics & Home Appliances.This is a permanent, Senior Management position based in Athens (Home Office)ResponsibilitiesAs a Marketing Manager in this role, your responsibilities will include:Defining and implementing a comprehensive marketing strategy across all channels (retail and e-commerce), with a strong emphasis on digital marketing.Identifying, hiring, and managing local marketing agencies for social media, digital advertising, and PR.Localizing and adapting international marketing content to fit the Greek culture and consumer behavior.Directing and optimizing all digital marketing efforts for Greece, including SEO/SEM strategy, website management, and social media channels, to drive e-commerce growth.Developing and managing the marketing budget for the Greek market, ensuring a strong Return on Investment (ROI) for all marketing investments.Tracking, analyzing, and reporting on campaign performance (KPIs, Sales Revenue, Brand Awareness), and using data-driven insights to adjust strategies for continuous improvement.QualificationsThe ideal candidate for the position of Marketing Manager will be expected to possess the following:Prior experience working with leading consumer electronics or home appliance brands (such as Samsung, Philips, LG, Tefal, Rowenta, BEKO, etc.) is strongly preferred.Bachelor’s degree (or higher) in Marketing, Business, Communications, or a related field.Proven expertise in digital marketing, including hands-on experience with SEO/SEM, social media strategy, content marketing, and e-commerce growth. Prior experience selecting and managing external marketing agencies is expected.Strong strategic thinking with excellent analytical skills to interpret marketing data, consumer insights, and ROI/KPI reports.Deep understanding of the Greek market and consumer behavior.Fluent in English (company working language) and Greek (local market).ExperienceA 7+ years of progressive experience in marketing and communication roles, with at least several years in a leadership or managerial position.Benefits The company offers the following benefits for the Marketing Manager position:Highly competitive salary commensurate with experience and seniority.A performance-based annual bonus up to the equivalent of 1 month’s salary, contingent on achieving key KPIs and targets.The position is primarily based in an Athens Home Office setting, with necessary tools and support provided.InformationIf this Marketing Manager role sounds appealing to you, we want to hear from you today! Apply online now!For more information, you can contact with Elena Chaltoupi at 6949349444 or at echaltoupi@randstad.grPlease note that for transparency and equity reasons, only those applications made online via our site will be assessed. After the screening of all the CVs received, we will only contact the candidates who meet the requirements of the job to arrange an interview. All applications are considered strictly confidential.