Marketing Manager

About Smart FinancialSmart Financial is a Dublin-based life and pensions brokerage dedicated to providing expert financial planning, life assurance, pensions, investments, and protection advice. Our mission is to help individuals and businesses secure their financial futures with transparent advice and tailored solutions. We are expanding our marketing function to support continued growth and strengthen our brand presence across Ireland.Role OverviewThe Marketing Manager will lead the strategic and operational marketing efforts at Smart Financial. This role involves developing and executing marketing strategies to enhance brand visibility, generate qualified leads, and engage existing clients. It requires a blend of strategic insight, creativity, and hands-on digital marketing execution within a regulated financial services environment.Key Responsibilities· Develop and implement Smart Financial’s marketing strategy aligned with business objectives.· Manage the annual marketing budget and optimise spend for maximum ROI.· Oversee digital marketing campaigns, including SEO, PPC, social media, and email automation.· Enhance and maintain the company website to improve lead generation and client engagement.· Create engaging, compliant content for blogs, newsletters, social media, and client communications.· Develop promotional campaigns for key areas such as pensions, protection, and investment advice.· Organise client events, webinars, and partnerships with local businesses and media outlets.· Ensure all marketing materials comply with Central Bank of Ireland regulations and brand guidelines.· Work closely with internal advisors, compliance officers, and insurers to align marketing initiatives.· Track and analyse marketing performance metrics and report on campaign effectiveness.Key Requirements· Degree in Marketing, Communications, Business, or related discipline.· Professional marketing qualifications (e.g. DMI, CIM) are advantageous.· 3–5 years’ experience in a marketing role, preferably in financial services or insurance.· Proven success in digital marketing and lead generation campaigns.· Strong knowledge of Google Ads, Analytics, SEO, and social media advertising.· Excellent written and verbal communication skills with strong attention to detail.· Experience using CRM systems, email marketing tools, and CMS platforms (e.g. WordPress).· Analytical mindset with ability to interpret data and make evidence-based decisions.· Creative, self-motivated, and capable of managing multiple projects simultaneously.What We Offer· Competitive salary and performance-based bonus.· Hybrid working environment with flexible arrangements.· Support for ongoing professional development and CPD requirements.· Collaborative and supportive team culture.· Opportunity to shape the marketing function of a growing Irish brokerage.Job Types: Full-time, Part-timeBenefits:Company pensionOn-site parkingSick payWork from homeWork Location: Hybrid remote in Walkinstown, Dublin 12, CO. Dublin