Marketing Manager

About SUNMIAs a high-tech Unicorn Company, SUNMI is a global IoT leader innovating intelligent business hardware and providing integrated software–hardware solutions that empower merchants to build real-time IoT-enabled stores.Valued at over USD 1 billion since 2019, our group is backed by investors such as Alibaba Ant Financial and Xiaomi.Company website: https://www.sunmi.com/en/Job Title:Europe Marketing ManagerBase in: Lyon, FranceReporting to: Europe Marketing DirectorLanguages: Fluent in French & EnglishMissionLead and develop SUNMI’s digital marketing strategy and execution in Europe, ensuring strong brand awareness, demand generation, and alignment across all regions.Act as the central thread coordinating digital marketing activities, tools, campaigns, content, and performance measurement across Europe.Own key strategic projects including the EU Web Page and the operational management of SUNMI Home Lyon, our regional experience center.Lead and managing a team of two dedicated marketing specialists.Role & ResponsibilitiesMarketing Activities LeadershipLead to plan, orgenise, and execute campaigns, product launches, webinars, events, and all operational marketing activities.Familiar with RACE GTM campaign tool.Work closely with sales teams and Europe Product Marketing team to support demand generation and growth activities.Lead to create and provide adapted innovative digital support to partners and distributors (assets, guidelines, co-marketing, enablement tools).Ensure marketing execution is aligned with European priorities and global strategy.Consolidate and share best practices, turning them into explicit knowledge base and repeatable processes.Digital Marketing LeadershipBuild, lead, and continuously improve SUNMI’s local digital marketing engine in Europe(innovative contents, social medias, newsletters, SEO/SEM/PPC analytics, tools, dashboards).Adapt global marketing guidelines into local strategies tailored to European markets.Increase and consolidate SUNMI’s brand visibility, engagement, and positioning.EU Web Page & Digital Assets OwnershipLead the creation and evolution of the SUNMI Europe Web Page, ensuring relevance, coherence, and alignment with global brand.Coordinate with HQ teams to integrate local content, messaging, and product storytelling. Ensure consistent digital marketing touchpoints across all local EU web.SUNMI Home Lyon ManagementOversee the operational management of SUNMI Home Lyon, our regional hub fordemonstrations, partner visits, workshops, and training.Ensure the Experience Center remains a harmonized, high-standard showcase of local strategy.Candidate Profile5+ years experience in Marketing, Digital Marketing within technology, consumer electronics, SaaS, IoT, IT, or mobility/hardware industries.Strong expertise in: Content creation · Campaign management · Social media · Web analytics · SEO/SEM/PPC · Marketing automationExperience working in multi-country / regional marketing environments.Strong communication, synthesis, and organization skills; ability to manage cross-functional stakeholders.Entrepreneur sprit, Customer-centric mindset, autonomous, structured, agile, able and highly motivated to drive initiatives end-to-end, able to roll-up sleeves and executes with team to move things forward.Experience working with Chinese teams or companies is a significant advantage.A passionate and energetic profile, eager to help build a fast-growing business.