Marketing Manager

About The RoleAt Versuni Türkiye, we are the market makers — unlocking new categories like air fryers, espresso machines, steamers and wet & dry sticks, shaping consumer behaviour through powerful insights, driving smart innovation, and delivering bold activations.Now, we’re looking for a strategic, commercially minded, and insight-driven Marketing Manager to take full end-to-end ownership of their category — from strategy localization to portfolio planning, from P&L to 360° marketing execution.This role will be responsible for Versuni’s key growth engines: Garment Care and Climate Care.In This Role, You Will🔹 Lead your category like a business – owning strategy, 360 activation, financials, pricing, forecasting, and commercial plans🔹 Work cross-functionally with Sales, Supply Chain, Digital, Trade Marketing & global teams🔹 Analyse performance & continuously optimize for growthIf you’re ready to lead, collaborate, innovate — and create real business impact — this is your seat at the table.The Impact You’ll MakeOwns end-to-end P&L management, from topline to bottom-line, across short- and long-term horizons (1 month to 3 years), in close collaboration with Finance and Commercial Excellence teamsBuilds and maintains an 18-month rolling forecast aligned with market trends and category ambitionsPlans and executes portfolio strategy with optimal product positioning and competitive pricingLocalizes global strategy based on deep consumer insights drawn from market and consumer dataDesigns and activates a 360° marketing calendar—from pull to push, offline to online—to drive brand awareness and conversion in close collaboration with shopper marketing and media teamsConducts pricing and profitability analyses to support business goals and category growthTracks and analyses KPIs including sales, market share, profitability, and brand funnel metricsDrives in-store excellence (online and offline) through high-impact visibility and activation programs in partnership with Trade Marketing and E-Commerce teamsCollaborates with the Sales team to define SKU/channel strategies tailored to customer and channel needsAnalyses advertising and campaign performance to maximize ROIOptimizes go-to-market strategies continuously based on data and performance learningsTakes initiative and demonstrates strong ownership to drive category growth and brand mental availabilityWorks cross-functionally with global and local teams, effectively taking and giving initiative as neededThe Skills And Knowledge You’ll BringBachelor’s degree in related areas8-10 years relevant marketing and/or commercial experience, preferably with global FMCG /consumer goods industry backgroundSolid knowledge of category strategy design with full financial ownership, portfolio strategy design, activation design, content development and pricing strategyDetailed P&L management, data analysis and commercial acumen are very critical for this role.Language skills: English and Turkish (Fluent English is critical for this role)Effective global stakeholder management skillsStrong commercial skills with strategical way of workingSkilled at managing large marketing budgets and act towards business objectivesWhat We’ll Give You In ReturnCompetitive base salary | benchmarked against global industry and market leadersHybrid working model | effectively combining working from the office & home, depending on team dynamics and business needsAnnual incentive program | reflecting your contributionsMeal & Mobile allowance | ensures a greater flexibility, convenience, and support for individual preferencesCar & Fuel benefit | supports your commute and business connectivityInsurance & Pension coverage | very comprehensive medical insurance, pension plan and life/accident insurance coverage for every employee's peace of mindRecognition Program | awards/rewards for employees who dare to win with a growth environmentReduced working hours | enjoy short Fridays during the summer periodProduct discounts | on all Versuni products which are sold under the Philips brand and our other brandsAn office that feels like home | easily accessible and modern office location in Istanbul with lots of tasty lunch choices aroundReady to make an impact?From developing game-changing air fryers to perfecting the art of coffee making, Versuni’s purpose is turning houses into homes — and we’re calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world-class brands, and shape the future of home living. We’re ready for you — are you ready for us?