Marketing Manager (with focus on Channel Marketing)

SummaryWe’re looking for a hands-on Marketing Manager to take the lead in shaping and executing our local marketing strategy in Nordics region. The Marketing Manager is a key role responsible for leading our marketing strategy and ensuring the brand’s message is consistent across all channels.Job DescriptionYou’ll develop and execute strategic marketing plans, manage the marketing team, and collaborate closely with Sales, PR, and Product teams to align efforts. By analyzing market trends and campaign performance, you’ll refine tactics to boost reach and engagement. With a focus on innovation and brand growth, you’ll play a vital part in driving the company’s success and maintaining its competitive edge.What You’ll DoCreating and executing the local marketing strategy in line with business goals and global direction. Working with the Sales team to translate business plans into marketing activities that drive leads and customer engagement. Align channel marketing communication strategies with ESET’s brand strategies. Develop and execute marketing plans with channel partners, manage budgets, expenses, and revenue forecasts in close collaboration with the channel sales team. Manage Market Development Funds (MDF) and marketing budget expenditures. Managing campaigns across digital and offline channels to ensure consistent messaging and effective budget use. Planning and running demand generation programs, local events, trade shows, and PR initiatives. Collaborating with Sales, Product, and HQ teams to align strategies, share insights, and adopt global best practices. Managing external agencies and vendors, including RFPs, briefings, contracts, and performance reviews. Acting as the first point of contact for local marketing matters and representing the company at industry events and with partners. Monitoring campaign results and KPIs, analyzing trends and competitor activities, and reporting regularly to management. What You’ll BringMinimum 8 years of experience in marketing roles, ideally within B2B environments, with a proven ability to develop and execute strategic marketing plans Security technology experience is a plus Experience coordinating and mentoring internal teams and external agencies, setting clear goals, and fostering a culture of creativity and accountability Ability to translate business objectives into actionable marketing initiatives across digital and offline channels Hands-on experience planning and executing demand generation programs, local events, trade shows, and PR activities Strong collaboration skills with Sales, Product, and HQ teams to align strategies and share insights Experience managing external agencies and vendors, including RFPs, briefings, contracts, and performance evaluations Skilled in monitoring campaign performance, analyzing market trends and competitor activities, and reporting on KPIs Commitment to continuously improving marketing processes, efficiency, and impact Fluency in both English and Danish, written and spoken Bachelor’s degree or higher in Marketing, Communications, Business, or a related field Primary locationCopenhagenAdditional locationsTime typeFull time At ESET, diversity, equity, and inclusion (DEI) are integral to our corporate culture. We believe in creating a respectful environment, where everyone feels valued and respected, welcoming applications from individuals of all backgrounds, including race, gender, age, religion, disability, and sexual orientation.