Marketing Manager

Marketing Manager – Strategic Growth & Brand Leadership (SAAS, B2B, ERP, Construction, Engineering)Location: Dubai (WFO) Department: Marketing Reports to: Gulf Head Type: Full-Time Position Summary: We are seeking a visionary and results-driven Marketing Manager to lead and elevate our marketing efforts in Dubai and beyond. This is a high-impact role focused on accelerating growth through innovative go-to-market strategies, powerful branding, and compelling advertising initiatives. The ideal candidate will be a strategic thinker with a deep understanding of integrated marketing, who can propel the company to the next level of visibility, reputation, and market share. You will play a pivotal role in shaping the company’s public image, driving customer acquisition, and building scalable marketing frameworks that support both short-term wins and long-term brand equity. Key Responsibilities & Result Areas (KRAs): Go-to-Market Strategy & Execution: • Design and implement high-impact go-to-market (GTM) strategies for new and existing products and services. • Collaborate cross-functionally with sales, product, and leadership teams to align marketing initiatives with business goals. • Define launch plans, segment targeting, value propositions, and channel strategies for maximum market penetration. Integrated Campaign Management & Events: • Develop and execute multi-channel campaigns spanning digital, print, events, and experiential marketing. • Leverage advertising, content, influencer outreach, and events to amplify reach and generate high-quality leads. • Oversee execution of key touchpoints including: o 3 On-ground events annually o 3 Virtual events annually o 3 Trade shows/conference participations annually • Collaborate with industry associations for co-branded initiatives, sponsorships, and speaking opportunities. Branding & Market Positioning: • Strengthen the company’s brand identity and positioning to differentiate from competitors. • Develop and implement brand architecture, messaging frameworks, and visual identity systems.• Ensure brand consistency across all channels and customer interactions. • Spearhead collection and publication of customer success stories, testimonials, and industry reports to build trust and authority. Digital Marketing & Online Growth: • Own and optimize the digital marketing strategy, covering SEO, SEM, website UX, email marketing, social media, and paid media. • Drive online visibility and customer engagement through strategic content marketing and performance campaigns. • Track performance metrics like CTR, CAC, MQLs/SQLs, and continuously optimize digital efforts for improved ROI. Advertising & Creative Leadership: • Lead the development of advertising concepts and creatives for various campaigns. • Partner with agencies and in-house teams to deliver high-quality ad copy, visuals, and videos aligned with brand voice. • Manage advertising spend across digital and traditional platforms to achieve growth targets efficiently. Market Intelligence & Strategic Insights: • Conduct deep-dive market research to identify customer needs, emerging trends, and whitespace opportunities. • Monitor the competitive landscape and extract actionable insights to refine strategy and positioning. Algorithms Middle East DMCC • Support product marketing efforts with real-time data and market feedback. Key Performance Indicators (KPIs): • Revenue Growth: Meet or exceed revenue targets through high-performing marketing strategies. • Customer Acquisition: Increase the number of qualified leads and new customers by set percentage. • Brand Awareness: Improve brand recognition, recall, and preference within target segments. • Marketing ROI: Deliver measurable ROI across campaigns using clear attribution models. • Digital Engagement: Grow web traffic, follower base, conversion rates, and other engagement metrics. Qualifications & Experience: • Bachelor’s degree in Marketing, Business, or related field; MBA is preferred. • 10+ years of marketing experience, including 4+ years in a managerial role. • Proven experience in GTM strategy, branding, and digital advertising. • Strong leadership and project management skills with an analytical mindset. • Excellent communication and stakeholder management abilities. What Success Looks Like: You will be instrumental in taking the company to its next phase of growth. Your strategies will lead to: • Stronger brand authority in the market • Higher customer acquisition and retention • Breakthrough market entry strategies for new segments • Elevated market presence through high-impact campaigns and industry recognition