Marketing Manager

Date: Jul 21, 2025Location: Zagreb, HRCompany: Apcom d. o. o. CroatiaReq ID: 2103Job TitleJoin our team working with one of the world’s most innovative brands – Apple!We cultivate a workplace culture built on open communication, mutual respect, and a shared commitment to excellence. If you’re a detail-oriented professional with strong analytical skills, and you're eager to contribute to a dynamic team while working with a globally recognised brand, read on!Marketing ManagerJob Scope:

The Marketing Manager is accountable for developing and leading on the strategic marketing plan and growth strategy of the company covering external communication and PR, branding, positioning, digital and other marketing related activities. S/He builds a competitive edge facing market dynamics in alignment with the company vision leading the team for optimal performance. Main Duties And Responsibilities: Technical and Operations:

Develop and execute the marketing strategy ensuring alignment with the company strategy and objectives meeting, in parallel, customers’ needs and maximizing profitsDefine the yearly marketing business plan based on extensive and comprehensive market research and company objectivesResearch and analyze market trends and competitors and develop marketing plans, campaigns and activities accordinglyCreate targeted marketing campaigns that help raise brand and service awareness using different mediums and channels and addressing different audiences and segmentsPlan and lead on the digital marketing strategy for the companySet and manage the marketing budget, monitor the effective utilization by adhering to the guidelines whilst optimizing costs and assessing return on investmentDevelop and implement a creative calendar of events that fosters traffic and increases customer engagementDesign a solid CSR strategy and follow through the implementation with internal and external stakeholdersBuild and maintain solid relationships with key industry players, partners and agencies to best serve the interests of the companyContinuously coordinate with internal stakeholders for successful initiatives and resultsCreate and develop reports and analyze data and figures to be used in future campaigns and activitiesDevelop creative briefs for all communication platforms including print, digital and videoConceptualise, create engaging content and implement campaigns ensuring the alignment of communications and messaging across all channelsTalent Development:

Ensure that human capital and capabilities are aligned with the company HR strategy at a departmental levelAct as an agent of change and challenge departmental structures and processes to accompany change initiativesLead and coach the team cultivating empowerment and ownershipDevelop capabilities and secure a solid succession planEducation: Bachelor’s degree in Marketing or Advertising, or any relevant field. Experience: At least 7- 10 years of relevant experience. Competencies: LeadershipBusiness AwarenessNegotiationPlanning and OrganizingProblem Solving and Decision MakingSkills: CreativityFinancial ForecastingBuilding and Managing TeamsAdvertising ConceptsConsumer ProfilingPerformance MetricsBudgetingContent AnalysisProduct Profitability AnalysisRelationship ManagementMarket researchProduct promotionMarketing StrategyBranding and Brand DevelopmentCompetitive AnalysisWhat we are Offering:

Working with world known brand that symbolises innovation, simplicity, and a seamless user experience. Team that maintains a positive, inclusive, and team-oriented atmosphere that encourages innovation and continuous growth. Possibility of work from home within company policies. Competitive salary and benefits offer.