Marketing Merchandise Specialist

Position Purpose:Responsible for developing, managing, and executing McDonald’s Vietnam merchandise strategy to strengthen brand love, enhance customer engagement, and generate new brand touchpoints. This role ensures that McDonald’s merchandise reflects the brand’s core values, identity, and local relevance, while delivering business and marketing objectives.KEY RESPONSIBILITIES:Develop and execute annual & campaign-based merchandise plans aligned with brand goals.Lead end-to-end product development — from design, sampling, and production to delivery.Collaborate across marketing, PR, and digital teams to integrate merchandise into campaigns and activations.Manage budgets, vendors, and ensure brand consistency, quality, and cost efficiency.Track merchandise performance and optimize future projects.REQUIREMENTS:Strong sense of brand, design, and pop culture trends (especially Gen Z & Gen Alpha).Over 4 years of experience in relevant job position.Excellent project management, negotiation, and vendor management skills.Proactive, detail-oriented, and results-driven mindset.Fluent in English & Vietnamese.Passionate about lifestyle, creativity, and fast-paced teamwork.BENEFITS:Competitive monthly salary13th Salary, Bonus, and Phone Allowance18 Days of Annual LeaveMcDonald's Employee DiscountFull compulsory insurance package + PVI private insurance + discounted package for family membersCorporate external and internal engagement activities