Marketing Messaging Manager

Marketing Messaging ManagerReports to: Marketing Director, FloridaDepartment: Marketing OperationsLocation: Tallahassee or Tampa, FL hybridIf outside of Tallahassee or Tampa, will be remote, FL requiredFLSA Status: ExemptPosition Description:Our growing company is seeking a Marketing Messaging Manager to join our Trulieve Florida marketing team. This position will plan out the daily message campaign and cadence in accordance to the Florida Calendar.Responsibilities:Build daily, weekly and monthly communication plans based on promo & launch calendarBrief, review and approve creative according to the planCollaborate with Marketing Specialists and other cross-functional partners to build in appropriate communication supportCollaborate with digital team on performance of key messages, channels and tacticsDevelop segmentation tactics that inform the daily communications based on personalized content and customer preference.Share regular guidance and directive to retail and cross-functional teamsPlan, develop, execute and optimize retention focused campaignsIn partnership with creative team, support localized content and communication initiativesPlan marketing communication plans with the appropriate and balanced marketing mixCollaborates with leadership, marketing team, production, retail and complianceComply with all security policies/procedures.Qualifications:Bachelor’s degree required3+ years of experience in a marketing and/or communicationsWorking knowledge of SmartsheetProficient use in PowerpointAdditional Requirements:Excellent organizational skills and the ability to prioritize while working on multiple projectsExceptional writing abilities regardless of the subject-matterStrong project management skillsExcellent communication skills and the ability to effectively interact with co-workers and upper management as neededProactive, self-starterDetail-oriented, collaborative, and creative team-playerMust be able to work in a fast-paced, fluid environment under intense deadlines