Marketing Operations Manager

Marketing Operations Manager Role Description The Marketing Operations Manager is responsible for optimizing and managing the processes, tools, and systems that support the marketing department’s initiatives and strategies. This role plays a critical part in ensuring that marketing campaigns and activities are executed efficiently, data is accurately captured and analyzed, and that marketing efforts are scalable and aligned with business goals. The Marketing Operations Manager works closely with cross-functional teams to streamline operations, improve workflows, and maximize the effectiveness of marketing efforts.Key responsibilities include managing marketing technology platforms (e.g., marketing automation, CRM systems), overseeing data management and reporting, and ensuring the smooth execution of campaigns across channels. This position also involves identifying opportunities for process improvements, developing standard operating procedures (SOPs), and providing insights on campaign performance and ROI.The Marketing Operations Manager should have a strong analytical mindset, excellent problem-solving skills, and a deep understanding of marketing technologies and operations. A successful candidate will have experience in managing both the technical and strategic aspects of marketing operations.Key ResponsibilitiesOversee the marketing technology stack, ensuring all platforms (e.g., CRM, email marketing, analytics tools) are properly integrated and optimized for maximum efficiency.Manage and maintain marketing automation systems (e.g., HubSpot, Marketo, Pardot) to support campaign execution, lead nurturing, and customer engagement efforts.Lead the development and execution of data-driven marketing campaigns, including segmentation, targeting, and measurement.Track and analyze the performance of marketing campaigns, providing regular reports and insights on key metrics (e.g., lead generation, conversion rates, ROI).Create and implement processes and workflows that improve the efficiency and effectiveness of the marketing team, ensuring smooth execution of campaigns from inception to reporting.Collaborate with marketing, sales, and IT teams to ensure alignment of marketing strategies with business objectives and customer needs.Maintain and optimize the lead management process, ensuring that leads are captured, nurtured, and handed off to sales teams in a timely manner.Monitor and clean marketing databases to ensure data integrity, segmentation accuracy, and proper lead scoring.Develop and manage dashboards and reports that provide actionable insights on campaign performance and key marketing metrics.Identify and implement process improvements to increase productivity and streamline operations across the marketing team.Stay up to date with the latest marketing technology trends, tools, and best practices to ensure the company’s marketing operations are competitive and efficient.Manage vendor relationships for marketing tools and platforms, ensuring proper support and effective utilization of technologies.Lead the budgeting and forecasting process for marketing operations-related expenditures and investments in tools and platforms.Provide training and support for the marketing team on the use of marketing tools, systems, and processes.QualificationsBachelor’s degree in Marketing, Business Administration, or a related field.5+ years of experience in marketing operations, marketing automation, or a related field, with at least 2 years in a management or leadership position.Strong knowledge of marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).Proficiency in data analytics, reporting, and visualization tools (e.g., Google Analytics, Tableau, Excel).Experience in creating and managing workflows, processes, and data systems that optimize marketing execution.Solid understanding of lead management processes, including lead scoring, nurturing, and conversion metrics.Strong project management skills, with the ability to handle multiple projects simultaneously and meet deadlines.Excellent problem-solving skills and the ability to identify operational bottlenecks and implement solutions.Familiarity with A/B testing, email marketing best practices, and campaign performance optimization.Strong communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.Highly organized, with strong attention to detail and the ability to manage complex data sets and systems.Experience with budget management, vendor negotiations, and technology procurement.Knowledge of GDPR and data privacy regulations is a plus.