Marketing Operations Specialist

About Us:At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale.As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, Sitecore helps brands transform engagement through experiences that are not only personalised but predictive and dynamic.Our foundation is our people—a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. https://www.sitecore.com/company">Our values guide how we lead, innovate, and connect. They are the behaviors that bring our mission and vision to life, every day, in every interaction.As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight. From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences.Learn more at Sitecore.com.About the Role:We're seeking a Marketing Operations Specialist to join our team at Sitecore, where you'll play a critical role in supporting our marketing infrastructure and ensuring our campaigns run smoothly. This position offers the opportunity to work hands-on with our marketing technology stack while driving operational excellence across the organization.What You'll Do:Marketing Automation Management Administer and optimize Pardot (Salesforce Marketing Cloud Account Engagement), serving as the primary platform expert Build, test, and deploy email campaigns, nurture programs, and automated workflows Manage lead scoring, grading models, and segmentation strategiesCampaign & Lead Operations - Support the marketing team with campaign creation, setup, and executionData Management Maintain database hygiene and ensure data quality across all marketing systems Perform data migrations, list imports, and create targeted segments Monitor data flow between systems to ensure accuracy and consistencyProcess Improvement & Optimization - Identify opportunities to streamline marketing workflows and eliminate inefficienciesTeam Enablement & Support - Respond to and resolve marketing operations support tickets and requests in a timely mannerCross-Functional Collaboration - Act as the liaison between marketing and internal teams (sales, IT, revenue operations)Marketing Technology Administration - Maintain and administer marketing operations tools (Pardot, Salesforce)What You'll Need:2-3+ years of proven experience administering Pardot/Marketing Cloud Account EngagementStrong working experience and knowledge of Salesforce CRMHands-on experience with marketing campaign operations and lead managementUnderstanding of B2B marketing processes and the lead-to-revenue lifecycleProficiency with marketing automation platforms and workflowsProficiency with Microsoft Office Suite (Excel, PowerPoint, SharePoint)Nice to Have:Pardot certifications (Specialist or Consultant certification preferred)Salesforce Administrator certificationExperience with other marketing automation platforms (Marketo, HubSpot)How We HireAt Sitecore, we put a lot of care and time into who we hire. We believe that in order to build the best products, we need to build high-impact teams. Our recruitment process centers around what we call the Life Story interview, a conversational-style interview where we get to learn more about you.Diana Roxana Aboaice