Marketing Specialist

The RoleYou will be responsible for : Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.Creating and managing all marketing material and collateral in line with brand direction.Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.Tracking effectiveness of various campaigns and course correcting as required.Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.Leading the planning and implementation of PR and initiatives related to the brand.Planning and executing CRM, marketing automation and lifecycle marketing initiatives.Using customer insights to construct effective CRM campaigns.Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).Ideal ProfileYou have at least 2 years experience ideally in Customer Service or Marketing Communications within Financial Services industry.Experience within would be a strong advantage.You are highly goal driven and work well in fast paced environmentsYou are adaptable and thrive in changing environmentsYou are a strong networker & relationship builderWhat's on Offer?Strong opportunities to progress your careerAttractive Salary & BenefitsOpportunity to make a positive impact