Marketing Specialist

We are looking for you as soon as possible in full-time and are looking forward to your application.As Marketing Specialist m/f/d at Industrial Application Software GmbH you are a real all-rounder in our team and your area of responsibility. With your knowledge, you make the future of companies a bit smarter every day.AufgabenWork with marketing manager to develop and implement comprehensive advertising campaigns and strategies (online and off-line)Plan and support promotional events and contestsCultivate cross-marketing partnerships with other businessesProduce and share content on social mediaOptimize websites for search enginesAnalyze web traffic dataConduct customer surveys to gain a better understanding of market groupsCoordinating with the organizational teams for the development and standardization of digital assets belonging to the companyMonitoring the performance of the digital assets and providing recommendations for performance improvementResearching the digital trends and marketing technology tools that are aligned with digital marketing strategies, and providing implementation suggestionsCollaborate with internal stakeholders to align digital marketing strategies with overall marketing and business objectives Assist in the formulation of strategies to build a lasting digital connection with.our worldwide officesOversee the online marketing strategy for the organization by planning and executing digital marketing campaigns.Identify trends and insights.Plan and monitor the ongoing company presence on social media (Facebook, Instagram, LinkedIn etc.)Actively help shape our tone of voice, delivering captivating brand and product messaging to our target audiences.Partner with internal stakeholders to create storytelling opportunities and produce content about our brand, products, and technology.Take charge of our PR strategy, liaising with external partners and agencies across the globe.Coordinate and prep executive attendance at conferences and events, including speaking opportunities.Take charge of our social media accounts; collaborate in creating fresh and compelling copy for other marketing channelsQualifikationExcellent communication and interpersonal skillsSolid knowledge of B2B technology, international trade, software and ERP5 + years of PR or executive communications experience.Well-versed in writing for multiple digital formats—Emails, articles, blog posts, articles, social media updates, sales collateral, infographics, and others.5+ years of pr & marketing experienceBenefitsYou can expect individual induction and training in our dynamic working environment and in our software caniasERPWe offer you design and development opportunities in a globally active companyYou can expect a performance-related salaryWe offer you interesting projects and quick assumption of responsibilityOpen communication and short decision-making processes characterize the daily routineA committed and cooperative team is looking forward to youInterested?Then send us your application documents with the earliest possible starting date and your salary expectations.If you have any questions in advance, please do not hesitate to contact us. We look forward to hearing from you!