Marketing Specialist (m/f/x)

About Borrow A Boat:Borrow A Boat is a dynamic and fast-growing platform revolutionizing the yacht charter and boating experience. Our mission is to make boating accessible to everyone, everywhere. As a global platform, we offer everything from day-hires to luxury crewed charters, connecting people with their desired on-water experience. We embody a true startup culture where we navigate through challenging times together and celebrate rewarding victories as one team. As we continue to strengthen our market position, we are seeking an exceptional Marketing Specialist to drive customer acquisition, brand visibility and revenue growth.TasksStrategic LeadershipDevelop comprehensive marketing strategies aligned with business objectivesMake autonomous decisions on campaigns, budgets, and channel prioritizationLead cross-functional collaboration and present to senior leadershipLifecycle Marketing & CRMDesign full-funnel marketing plans including onboarding, engagement, win-back and loyaltyBuild automated, personalized multi-channel campaigns using our CRM platformMap and optimize journeys aligned with user behavior and booking patternsA/B Testing: Continuously test messaging, creative, and timing to improve CTR, conversions, and LTVPerformance Marketing & GrowthDesign multi-channel acquisition campaigns (Google, Facebook, Instagram, LinkedIn, TikTok)Optimize conversion funnels and implement advanced attribution modelingDrive growth hacking and viral marketing strategiesBrand & ContentDevelop compelling brand narratives for global audiencesCreate content strategies across all channelsBuild partnerships and influencer collaborations in boating/lifestyle sectorsAnalytics & OptimizationTrack KPIs: engagement rates, retention, LTV, churn, acquisition metricsEstablish measurement frameworks and provide actionable insightsConduct analysis to identify growth opportunitiesRequirements3-4+ years experience in lifecycle, CRM, retention, or email marketingMarketplace/Travel/Consumer-tech business background preferredMarketing automation proficiency with tools like Mailchimp, Sendgrid, Pipedrive, Zapier and similarCustomer journey expertise with strong understanding of user behavior-driven marketingAnalytical mindset and experience with data tools like Google AnalyticsHands-on experience building, segmenting, and optimizing automated customer journeysExcellent copywriting and written communication skillsSelf-starter with strong project management abilities and attention to detailStartup mentality, thrives with ambiguity and high ownershipBenefits🎁Growth Opportunities: Unlock your full potential with our supportive training and ample chance to grow and develop within the company🤝Collaborative Team Culture: Join a supportive and diverse team that values collaboration, creativity and an inclusive work environment.🌟 Rewarding Bonuses & Recognition: Your hard work won’t go unnoticed! Earn competitive performance-based bonuses and be part of an employee recognition program that truly values your achievements.🌏Hybrid and mobile work policy: You can enjoy the flexibility of working from home 1-2 days a week. Also, you can take advantage of our 30-day mobile work policy during the off-season, allowing you to work from anywhere in the world.🥳Exciting On-water experiences and company team events And, of course, boat holiday discounts! 🤩 As part of the Borrow A Boat team, you’ll get access to exclusive discounts on boat holidays, perfect for making your own sailing dreams a reality.🌊 Ready to Set Sail?If you're a senior marketing professional with proven results, strategic vision, and the entrepreneurial spirit to thrive in our dynamic environment, we want to hear from you.Join us in making boating accessible to everyone, everywhere.