Marketing Specialist Work From Home

We are seeking a versatile Marketing Specialist to drive our multi-channel strategy. In this role, you will bridge the gap between technical expertise and creative storytelling, executing campaigns that generate high-quality leads for our mobile and web app development services.Develop and execute multi-channel marketing strategies to promote mobile and web app development services.Create targeted content (blogs, case studies, whitepapers, landing pages) that speaks to CTOs, product managers, and business leaders.Manage SEO, SEM, and paid campaigns to drive inbound leads and improve conversion rates.Own the company’s LinkedIn and email marketing strategy, including automation and segmentation.Collaborate with sales to align messaging, support outbound efforts, and optimize the lead funnel.Analyze campaign performance and report on KPIs such as MQLs, CAC, and ROI.Research competitors and market trends to refine positioning and identify new opportunities.Minimum Qualifications3–5 years of B2B marketing experience in tech, SaaS, or digital services.Strong understanding of mobile/web app development and the software development lifecycle.Proven track record in lead generation, content marketing, and digital campaign management.Excellent writing and storytelling skills with a strategic mindset.Familiarity with tools like HubSpot, Google Analytics, SEMrush, and LinkedIn Ads.Bonus: Experience marketing to enterprise clients or government sectors.