PepsiCo

Marketing Supervisor, Lay's FPC&BPC;市场主管,罐装薯片及多品类

Posted: 1 minutes ago

Job Description

OverviewSteady grow China SNK fortfolio with diversified Lay’s FPC&BPC brands and products to solidify PEP stronghold position in Indelgence Demand Space and meet consumers’ repertoire needs for Snacks, supporting China Foods 10 in 10 business ambitions.Scope of the Role:Support EP lead to manage the growth of 2 important platforms (Lay’s FPC&BPC),including brand growth strategy planning and ATL + BTL brand plan execution.ResponsibilitiesLead brand communication and activation plan, while deliver high quality executionLead brand innovation development to support brands’ mid-term and long-term growth sustainabilityAssist line manage in coordinating cross-functional teams to drive E2E brand growth planSupport line manager to do business analysis and review, provide data support for business know-how and strategy planningQualificationsBachelor Degree in Marketing or related field3+ years FMCG marketing-related experiencesGood communication skills, fluent English, both written & spokenGood analytical skillsHigh integrity, can-do attitude, and willingness to learnStrong project management capability

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