Digital Director

Are you a visionary digital leader ready to redefine the online experience in the beauty industry?We’re looking for a Digital Director to drive end-to-end e-commerce strategy and execution—leading digital transformation, performance marketing, AI integration, and sustainable revenue growth across DTC and third-party channels. This is a rare opportunity to shape the full digital customer journey at a high-growth brand that’s scaling fast. You’ll own everything from CRO and personalisation to AI-powered data strategies and media measurement—partnering closely with product, tech, and marketing stakeholders. What You’ll Own:

Full digital sales funnel—from acquisition to retention—with a focus on CRO and UX. Strategy and performance of third-party e-commerce platforms (Amazon, TikTok Shop, etc. ). Site optimisation through data-led experimentation (A/B testing, personalisation, etc. ). AI integration across the customer journey: smart merchandising, automation, predictive insights. Martech stack: GA4, RetentionX, attribution tools, CDPs—owning measurement and performance. Building and leading a high-performing digital & growth team. Your Impact Will Be Measured By: YoY and QoQ e-commerce revenue growthWebsite conversion rate upliftImprovements in LTV and retentionSite performance and CX metricsClear, accurate reporting and attributionWhat You Bring:

5–7 years in senior digital/growth roles, ideally in DTC, beauty, or e-commerce. Proven success leading AI and data-driven transformations. Deep technical fluency across e-commerce platforms and analytics tools. Strong leadership, commercial acumen, and a test-and-learn mindset. Familiarity with Shopify and/or agile environments is a plus. This is more than a leadership role—it’s a chance to shape the future of digital commerce in beauty. If you're ready to challenge the status quo and lead through innovation, we want to hear from you.